Should you create content or find an audience first? Should you create content or find an audience first? t’s an age old question. Ok maybe not but it’s certainly got the chicken or egg vibe that the human race has been pondering since the dawn of time…don’t you...
Do you need to find a niche audience for your film or video? Another blog, another opportunity to talk about audience. Because if you don’t; have an audience, your content won’t have a chance to make a real impact. Which would be a real shame, don’t you think? Today...
Cinema audience vs YouTube audience – is there a difference? This week we’re discussing all things audience again. Yes, “audience” comes up pretty frequently in our posts but it’s because understanding your audience is one of the most important things you need...
The ins and outs of capturing b-roll and why you need it to tell a great video story New to filmmaking? It’s easy to get lost in all the lingo. Between tight framing, zoom lens, b-roll, cross-cutting and overlay, you might end up wondering if you found yourself...
Should you make your next video on your smartphone? Ah, smartphones. You use them for pretty much everything already, so why not your next video project, too? You’ve seen what your eleven year old niece creates for TikTok – and all she’s using is your brother’s...
Where should you share your video content? If you think video marketing involves producing one video, publishing it to Vimeo or another hosting platform, sitting back and watching magic happen before your eyes – think again. We mean, if you’re going to all the...
