by moonshine | Apr 27, 2022 | Communications, Content Marketing, Impact Filmmaking, Video Production
Who should tell your video story? When it comes to making a great video, casting is key. It doesn’t matter how skilled your camera crew is. How excellent your storyboard and script are. If the weather was a sunny 27 degrees without a cloud in sight. Or even how...
by moonshine | Apr 19, 2022 | Communications, Content Marketing, Impact Filmmaking, Video Production
How to write a video production brief So you’ve decided to make a video. You and your team have spent hours workshopping how it might look. Who it will feature. Where it should be published. And (quietly) how many views it might gain. You’ve Googled a few video...
by moonshine | Apr 12, 2022 | Communications, Impact Filmmaking, Video Production
Types of videos – what’s right for you? So you’ve heard that your business needs a video to thrive. Maybe more than one video in fact (more about that over here). But what type of video is right for your business? This is a question we get asked pretty...
by moonshine | Apr 5, 2022 | Communications, Impact Filmmaking, Video Production
Video messaging and storytelling: Are they the same thing? Messaging and storytelling. A match made in video production heaven? We certainly think so! But how do these two terms differ? And if you’re about to embark on a new video project, which one should come...
by moonshine | Mar 28, 2022 | Communications, Impact Filmmaking, Video Production
What makes a story impactful? Once upon a time there was a video production company that defined a whole new genre of storytelling and it completely reimagined the concept in the eyes of the world…. That’s our narrative and we’re sticking to it! Jokes aside,...
by moonshine | Aug 25, 2020 | Content Marketing, Video Production
5 ways to write an effective YouTube description Smart marketing on YouTube begins with an effective video description. YouTube is the second biggest search engine in the world, but you need to use it correctly to get the most out of its search capability and reach...