Impact Filmmaking: A Moonshot Project Are you a communications or marketing specialist with a moonshot project? No doubt you have a mission to use your story for good, to cause change and make an impact. But how do you take that story from concept to fruition? Try to...
How to reach an audience This week our focus is about how to reach an audience. We’ve all heard it: when it comes to audience building, content is king. But what happens if the king can’t be found? Unfortunately, even brilliant content can’t reach an audience...
Futurism and Foresight What is futurism and foresight and why is it important? If you spend any time reading or watching the news, you’d be forgiven for thinking that we’re all going to hell in a hand basket. So maybe looking forward is not something that you’re drawn...
How can a film generate impact? How can a film generate impact and what does that even mean? Well, we’re glad you asked! By sharing true experiences, films help viewers connect social issues with real people. Cinema has a unique ability to influence audiences and...
What is storytelling for impact? Even the word ‘storytelling’ is starting to sound like a marketing buzz word these days, everyone is on about stories and how important they are. Then add in the word ‘impact’ and you’ve got industry jargon, right? Well, you’re not...
How to master your message We‘re talking about impact, unpacking what that means and how to put together a strategic communications strategy around your message to make your project a huge success. So how do you master your message? What are the elements you need to...
