How can a film generate impact and what does that even mean?
We’re glad you asked!
After pouring your time and energy into a project be it big or small, you want to see results. But so often it’s a lacklustre outcome and your left scratching your head as to why it didn’t get the attention it deserved? Sure, your mum loved it, but let’s face it, she’ll love anything you do.
We hear about it all the time. The marketing team or ad agency, PR film etc promised it would have big results and was worth the investment, but all you hear is crickets. No thumbs up or the treasured heart emoji, no comments, likes or shares. And now you’re left with a bill and not much to crow about.
But, with a bit of planning at the outset, you can avoid having your project land in the vast silent vacuum of space and get it in front of an audience who craves it. (and shares and likes, heart.)
You’ll have them craving more, leading to high levels of engagement, big up take on your call to action, and plenty for you to rave about. In short, your project will make an impact.
And that’s what impact film making is all about, getting people do something meaningful that leads to an outcome.
In this episode of the Moonshine Moonshot series Mike Hill and Sue Collins are breaking down how to generate impact with film and they’re sharing lots of info on how they’ve turned their content into world changing documentaries.
If you’re short on time and just want to skip to the episode highlights
1:02 – What is impact, and how do you make an impact?
4:39 – A real world impact case study.
10:59- The feedback loop.
Thanks for joining us and once you’ve watched or listened, please let us know what you thought? Do you have questions or do you want more information.
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We look foward to hearing from you.
Sue & Mike
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