So. What is storytelling for impact?
Ok, it’s probably not a burning questions but it just might be one you’re curious about.
Time and again we speak to people that have a really important mission or a great business but they just can’t find the right way to get their message across. Working out where to start and what platform to use is really confusing. There are so many options with everything from blogs, podcasting, websites, social media and traditional advertising. And some even freak out “Ah, storytelling, sounds like a creative thing.”
Not to mention the icky idea of being in front of a camera.
Here’s a secret, if you can craft a great story it won’t matter which platform you choose because it will work on all of them and people will love it.
It will engage them, intrigue them and you can end with a call to action that takes them to the next step in joining your tribe.
And that is impact storytelling.
In this episode of the Moonshine Moonshot series Mike Hill and Sue Collins are breaking down impact storytelling, specifically visual storytelling, and giving you tips on how to craft yours.
They‘re talking about impact, unpacking what that means and how you can leverage storytelling to get folks taking the action you need them to take.
If you’re short on time and just want to skip to the episode highlights
0:24 – What the hell is a Moonshot anyway?
0:58 – What is visual storytelling?
1:20- Why does visual storytelling work better than text?
4:12 – Why written content is still important for some things?
4:55 – How video and text work together?
9:26 – Why storytelling in communication is so important.
Thanks for joining us and once you’ve watched or listened, please let us know what you thought? Do you have questions or do you want more information?
Your feedback will help us make more useful episodes so please, share your thoughts.
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We look forward to hearing from you.
Sue & Mike
Learn more about Sue and Mike here
Are you wondering how video could work to advance your mission?
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