Messenger. No, we’re not talking about Facebook Messenger or messaging apps. We’re also not talking about some crazy crime thriller ‘who dunnit’ either, although that could be fun… We’re talking about communications and who is going to be the right person to share your message.
If you’re scratching your head thinking ‘what does that mean?’, then you’re not alone. Very few people think about their communications this way? I’m sure you’ve heard discussions and recommendations on how to figure out who your target market or audience is. And that is defiantly very important. But, it’s the next piece in the puzzle that you may not have thought about. When you’ve figured out who your audience is, then who is the right person to speak to them?
The overlooked piece of the puzzle.
This piece about the messenger is crucial to get right, otherwise all your hard work crafting the perfect video, blog or podcast is going to fall on deaf ears and glazed eyeballs.
People have ZERO ATTENTION SPAN when it comes to online content.
So how do you grab them, get them interested and ….watching?
You talk to them through someone they relate to.
Think about yourself, you want to hear from people you relate to. Someone who seems to be doing the same types of things you do. When they are relatable you think ‘Oh, yeah, I get what she’s saying, I think that too.’ And you have more trust in what they are telling you. AKA you take on the message.
You hear it, and better yet, you want to know more.
That’s what this weeks episode is all about. Who is the messenger that’s going to best speak to your audience and leave them wanting more, more, more.
If you have a burning question then reach out and ask us. We’d love to help you figure out how your best messenger is.
If you’re short on time and just want to skip to the episode highlights
01:04 Who is the messenger?
05:14 Maybe you need more than one?
08:23 Other names for the messenger?
Our goal is to WOW you with great tips that help you make great content. The world needs morebgreat content. There’s no shortage of boring videos so stand out in the ‘you might also like’ lists with videos that grab peoples attention and have them screaming “Yeessss. Yes yes!
And once you’ve watched or listened, be sure to let us know if you have any questions or want more info?
Your feedback will help us make more useful episodes so please, please leave us comments.
And remember, knowing your audience and who should talk to them puts you in front of most of the other communications they’re getting because it will be relevant and relatable.
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Can’t wait to hear from you!
Sue & Mike
Learn more about Sue and Mike here
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