Moonshine Moonshot

How To Reach An Audience

So how do you reach an audience?

Anyone who’s ever made a piece of content and published it has worried about it reaching the intended audience.  What if no one sees, hears or reads it?  All that work for nothing.  And worse than that there’ll be no results. Other than you pulling your hair out.

But with a good plan before you start you can avoid the sad sound of… “cue crickets”

If you figure out who your audience is and where they are online before you start, and you craft your message into a great story that’ll interest them- you’re already half way there.

Mike and Sue have spent many years creating online content that connects and resonate with audiences all around the world.  They’ve had to think through strategies and conduct research time and again to ensure that the content they make does reach an audience.

In this episode of the Moonshine Moonshot podcast they’re talking about reach, how to reach your audience and its packed full of tips and tricks including what the different platforms are good for.

Join us to find out more on the podcast or video with Mike Hill and Sue Collins


If you’re short on time and just want to skip to the episode highlights

00:34 Why do you need a release strategy?

01:58 You’ve got to know your audience.

02:38 The Queen Victoria Market case study.

08:19 What is versioning and why do it?

16:44 Facebook and YouTube – why use both?

22:05 Why analyse the reach?

Thanks for joining us and once you’ve watched or listened, please let us know what you thought?  Have you tried any of these techniques before?

Your feedback will help us make more useful episodes so please and we love to know what are audience is thinking.  So please, share your thoughts.

And if you want more info on messaging or storytelling for impact, you can find those topics and many more on the Moonshine Moonshot Podcast and YouTube channels.

Your feedback will help us make more useful episodes so please, share your thoughts.

You can find Moonshine Agency on all the usual social media (links top right) or leave a comment here or on YouTube.

And all you podcast lovers- please subscribe and leave us a review. It really does help us to produce more shows.

We look foward to hearing from you.

Best wishes,

Sue & Mike

Learn more about Sue and Mike here 

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

Sign Up For The

5 Essential DOs & DON'Ts Before You Roll Camera

Action Guide

 This guide provides 10 key insights & actions to help you ensure your next shoot runs like clockwork and avoids common fatal flaws.

Simply click the YES button below.


Check your inbox for your goodies.

Pin It on Pinterest

Share This