Who should tell your video story? When it comes to making a great video, casting is key. It doesn’t matter how skilled your camera crew is. How excellent your storyboard and script are. If the weather was a sunny 27 degrees without a cloud in sight. Or even how...
How to write a video production brief So you’ve decided to make a video. You and your team have spent hours workshopping how it might look. Who it will feature. Where it should be published. And (quietly) how many views it might gain. You’ve Googled a few video...
5 ways to write an effective YouTube description Smart marketing on YouTube begins with an effective video description. YouTube is the second biggest search engine in the world, but you need to use it correctly to get the most out of its search capability and reach...
Video Types and Their Uses Ok, so the title isn’t the most inspired in the world. But hey, you must be keen to learn about video types and their uses to have landed here. And I have no plan to disappoint you. So with no further ado, this post is all about video...
Effectively Communicate With Video There are a lot of videos out there – so how do you create one that communicates your message effectively? As impact filmmakers, we are always challenging ourselves to look forward, think longterm and reach for the moon. We’re...
How To Cast Your Talent Casting might sound simple in theory – don’t you just pick the person who’s going to best share your message? – but your choice of talent can actually make or break your film or video production. You want your audience to connect with your...
