How to cast your talent for your new video project.
It sounds pretty simple, pick the person who’s going to best represent your brand or tell your message to your audience.
But if you use actors, what if they don’t sound authentic? If you use an expert, what if they talk in a way that’s hard to understand? Should you cast a real person? What if they fudge their lines? (Disclaimer: I’m not suggesting actors aren’t real).
There’s actually quite a bit to think about. So we’ve put together this episode of the Moonshine Moonshot series on How to cast your talent. It will help you with some of the key considerations.
Let us know if you have any questions and please leave us comments.
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Sue & Mike
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