Effectively communicate with video.
There can come a time in your life where you look at an image of yourself and all you want to do is put a paper bag over your head. Or as Rodney Dangerfield would say ‘She’s a two-bagger, one bag for her, and one for me in case hers breaks!’. It’s a terrible joke but I’m laughing.
Looking at myself in this video, deep in lockdown and filled with the anxiety and frustration of what’s going on in the world is written all over my face. All I want is to make this episode a podcast only. Or put a bag over my head. But that would not be effective communication…
And ironically this episode is all about how to effectively communicate. Particularly, how to effectively communicate with video.
There are so many reasons to use video, such as that according to Cisco in 2020, 82% of all consumer web traffic will be video! With that much video content online, you want to get your communication right so you can stand out from the others.
You may be wondering about the black monolith on the table. Or perhaps, like me, you’re disappointed it’s not more visually distracting. Why is it there? Well, I’ve had this black monolith action figure on the shelf for so long it was time to put it to use. That’s it. That’s the reason. We change out the object each episode, have you noticed?
Perhaps next ep I’ll put a can of cream soda as it seems to be coming back in style! I’d always thought it was creamy soda, has the name changed or did I just read it wrong all those years ago?
So my advice is ‘don’t do it, don’t make a boring video. No matter what the length, the content or the style, just make it great’. And that’s why we’ve created this series, to help you avoid all the traps that lead you to make boring videos.
Watch the episode and let me know what you think?
Our goal is to WOW you with great tips that help you make great content. The world needs more great content. There’s no shortage of boring videos so avoid the pitfalls by learning how to make engaging videos that make an impact by following this series. In the Moonshine Moonshot series Mike Hill and Sue Collins discuss how to make the impossible possible with weekly episodes diving into new topics. They share loads of tips and info on how to improve your communications and generate results for your projects.
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Until next week,
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