Who should tell your video story? When it comes to making a great video, casting is key. It doesn’t matter how skilled your camera crew is. How excellent your storyboard and script are. If the weather was a sunny 27 degrees without a cloud in sight. Or even how...
How to write a video production brief So you’ve decided to make a video. You and your team have spent hours workshopping how it might look. Who it will feature. Where it should be published. And (quietly) how many views it might gain. You’ve Googled a few video...
Types of videos – what’s right for you? So you’ve heard that your business needs a video to thrive. Maybe more than one video in fact (more about that over here). But what type of video is right for your business? This is a question we get asked pretty...
Video messaging and storytelling: Are they the same thing? Messaging and storytelling. A match made in video production heaven? We certainly think so! But how do these two terms differ? And if you’re about to embark on a new video project, which one should come...
What makes a story impactful? Once upon a time there was a video production company that defined a whole new genre of storytelling and it completely reimagined the concept in the eyes of the world…. That’s our narrative and we’re sticking to it! Jokes aside,...
5 ways to write an effective YouTube description Smart marketing on YouTube begins with an effective video description. YouTube is the second biggest search engine in the world, but you need to use it correctly to get the most out of its search capability and reach...
