How to use your video for advocacy

How to use your video for advocacy. It’s been about 10 years since I started making impact films.  A large part of these films and associated campaigns is about advocacy. Casting my mind back a decade, using the word advocacy seemed to be quite negative. People seemed...

How to cast your talent

How to cast your talent for your new video project. It sounds pretty simple, pick the person who's going to best represent your brand or tell your message to your audience. But if you use actors, what if they don't sound authentic?  If you use an expert, what if they...

What is Outreach in Filmmaking

What is Outreach in Filmmaking? Outreach and distribution are often confused, but they are distinctly different things. I still remember trying to get my head around how outreach was different from distribution when I was producing our first impact film Life Before...

How to Distribute Your Film

How to distribute your film. Long gone are the days where engaging a distributor was the key to getting your film out into the word. Self-distribution has become far more common.  Having control over your film and where its shown can have enormous benefits to both...

How to Make Your Own Video Series

Everyone is binge watching. No-one wants to wait, especially now that they don’t have too. I still remember the days when you had to wait an agonising week to see the next episode of your favourite TV show. The memories of Twin Peaks are flooding back to me now. It was...

How to Repurpose Your Video Content with Versioning

Repurpose Your Video Content With Versioning. It's the ultimate in multi-tasking! Put simply it's video versioning. Ok so it’s not quite a ‘Hallelujah’ moment but it’s pretty exciting when you realise that the video you’ve already made can be repurposed to make MANY...

How To Write A Video Script

How to write a video script?  Perhaps writing a video script seems like a really complicated process to you. So much so that you’ve never actually tried. For me that feeling used to come up when I heard the word algebra, I had no idea what it was, when I thought of...

Communicating in a Crisis

Communicating in a crisis. The world is going through a very tough time. There’s no way around it. But there are ways to communicate important messages that can cut through and be heard.At Moonshine Agency we’ve needed to communicate in a crisis on a number of...

Who is the messenger?

Messenger. No, we’re not talking about Facebook Messenger or messaging apps. We’re also not talking about some crazy crime thriller ‘who dunnit’ either, although that could be fun… We’re talking about communications and who is going to be the right person to share...

How long should my video be?

Got a great story. Ready to make your video. But before you get started you’re already stuck because you don’t know how long your video should be?We hear this question ALL the time and everyone has an opinion, under 60 seconds, under 2 minutes, short short short! So...

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