Who should tell your video story? When it comes to making a great video, casting is key. It doesn’t matter how skilled your camera crew is. How excellent your storyboard and script are. If the weather was a sunny 27 degrees without a cloud in sight. Or even how...
How to write a video production brief So you’ve decided to make a video. You and your team have spent hours workshopping how it might look. Who it will feature. Where it should be published. And (quietly) how many views it might gain. You’ve Googled a few video...
Types of videos – what’s right for you? So you’ve heard that your business needs a video to thrive. Maybe more than one video in fact (more about that over here). But what type of video is right for your business? This is a question we get asked pretty...
Video messaging and storytelling: Are they the same thing? Messaging and storytelling. A match made in video production heaven? We certainly think so! But how do these two terms differ? And if you’re about to embark on a new video project, which one should come...
What makes a story impactful? Once upon a time there was a video production company that defined a whole new genre of storytelling and it completely reimagined the concept in the eyes of the world…. That’s our narrative and we’re sticking to it! Jokes aside,...
3 tips to communicate clearly to your audience (using video, of course!) Have you ever found yourself explaining a topic you’re knowledgable about to a large group of people? You’re using all the big words. Hand gestures too. You’re really getting into the discussion...
