What is content marketing - Ep 19

Moonshine Moonshot

What is content marketing?

Our team are so used to using the term content marketing that it took a curious client to stop us one afternoon and say ‘Hey guys, what is content marketing?’ 

Oops, our bad for making the mistake of thinking everyone would know what we’re talking about. 

Our apologies for using lingo and buzz words.  It’s generally not our style but we were just so in our own world when we got that deserved reality check- thanks Scott for bringing it to our attention!

So we’d like to fix this oversight by dedicating an episode to the topic of ‘What is content marketing?’  Because content marketing is a great asset to any marketing strategy and can be very affordable it’s worth the time to understand it better. 

According to Wikipedia the definition is: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

That’s it in a nutshell but if you want to understand it a bit more and learn how you can use it for your own purpose, have a listen to this episode and we’ll share some insights.

“The future of publishing is about having connections to readers and the knowledge of what those readers want.” Seth Godin

Our goal is to WOW you with great tips that help you make great content. The world needs more great content. There’s no shortage of boring videos so avoid the pitfalls by learning how to make engaging videos that make an impact by following this series.

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Until next week,

Best wishes,


Learn more about Sue and Mike here

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