Impact Film

Moonshine Agency specializes in producing pro-social films.  We work with philanthropists, activists, and visionaries to craft stories that take audiences on a journey of discovery.  Our stories inspire them to get involved and take action.

Impact films are designed to make a social impact. At Moonshine Agency, we’re inspired to produce, distribute and evaluate the impact of pro-social films. Thee films cover a variety of topics areas including health, education, the environment, science, technology, and society.

What is an Impact Film?

Impact films are film-led communications designed to inspire positive social change and make a lasting impact.

Some films are anti-social due to glorified violence, crime, and anarchy.  Sometimes this can be highly entertaining, but not particularly helpful in inspiring social progression.  By comparison, impact films are pro-social films that inspire a better future.  In short, they are optimistic, not pessimistic.

Similarly, some famous examples include An Inconvenient Truth (climate change), Kony 2012 (child soldiers), and Citizenfour (surveillance).

Despite their name, impact films tend not to be comprised of a single film but of a whole swathe of communications activities that might more accurately be described as a campaign.  However, the film part is important and warrants its headline status for a couple of reasons.  Firstly, films are ‘tent-pole events’ that utilize marketing strategies to bring their topic into the public consciousness at a particular point in time.  Secondly, pro-social films are simply the most powerful and effective method of communicating around social causes.

Who makes Impact Films?

Impact films tend to involve close collaboration between impact filmmakers, like Moonshine Agency, and change makers including philanthropists, activists, and thought leaders.  There tends to be a natural alignment and synergy between the topics of impact films and the mission of foundations, NGOs and corporate social responsibility.  Our past work has also included collaborations with broadcasters, private donors, distribution platforms, governments, charities, hospitals, universities, professional associations, and everyday people.

How are Impact Films used?

Impact films are typically screened at film festivals, broadcast on television and reported on in the mainstream media.  This has a dramatic impact on the visibility and familiarity of the film’s topic and can play a considerable role in informing public and political opinion.  Some of the most powerful impressions made by impact films can come from touch points such as hosted screenings, social media and distribution through educational channels including schools, universities, and institutions.

How do Impact Films make a difference?

Impact films tend to benefit causes in a variety of ways but most commonly contribute to drastically increased visibility, positive social outcomes, higher levels of community engagement and more funds.

Learn more about Impact Films

Impact Films afford changemakers a unique opportunity to make the world a better place.  Moonshine Agency has specialized in this area of communications since 2010.  We have been lucky enough to have collaborated with dozens of organizations around the world.  We’re passionate about making the world a better place, one story at a time. And we’d be thrilled to offer our assistance in helping you learn more about this exciting genre and how it can be harnessed to support your mission.

Featured projects:

Moonshine Agency has specialized in Impact Film campaigns since it was founded in 2010 and has collaborated with dozens of organizations worldwide to generate millions of impressions across traditional and digital media.  These examples demonstrate how Impact Films can be used to make the world a better place.  Through collaboration between filmmakers, activists, entrepreneurs and visionaries, socially conscious audiences can be engaged to rally behind movements for a better tomorrow.

Hippocratic

18 EXPERIMENTS IN GENTLY SHAKING THE WORLD

Dr Raj is a small man with a big dream: a pain-free India.  His mission is to bring ethical practice to modern medicine through whole person care. He fights for universal access to the essential pain medicine morphine.

Now, this spiritual leader of ethical medicine shares the story of his life’s work.  Reflecting on effecting change in a country of 1.2 billion people.  Where corruption is rife, bureaucracy is suffocating and the unregulated ‘medical industry’ is driving millions of vulnerable families into financial ruin every year.

The Hippocratic Oath is a solemn pledge taken by physicians inspired by ancient Greek medical texts.  It articulates the key principles of ethical medicine. And it is largely been forgotten by today’s medical graduates. 

Dr Raj fell into medicine – a happy accident.  He’s now one of the field’s most respected physicians.  Described by the New York Times as ‘the father of palliative care in India’, Raj is also an outspoken critic of the modern medical industry. 

Hippocratic is an impact film that provides an intimate first-person account and supports Raj’s mission of a pain-free India.  It makes the case for universal access to essential medicines for all patients who need them.

www.HippocraticFilm.com

Topic

Ethical Medicine & Global Access to Pain Relief

Year

2017

Partners

IAHPC, Lien Foundation, TPI, Open Society Foundations, APLI, Moonshine Agency.

Outputs        

88 minute feature, 55 minute TV version, short films, DVD/ Blu-ray, VOD,  email marketing, social media campaign, mass media publicity, website.

 

Results

  • Broad theatrical release and speaking tour in Australia, USA, Canada, India, South Africa, New Zealand and the UK.
  • International TV distribution, VOD (Amazon Prime) and educational distribution (Kanopy Streaming).
  • Extensive mass media coverage (including the New York Times and The Times of India).
  • Significant fundraising in excess of a quarter of a million dollars.
  • Multiple awards including the Humanitarian Gold Award and Best Feature Documentary in the 2019 Global Independent Film Awards.

Hippocratic

18 EXPERIMENTS IN GENTLY SHAKING THE WORLD

Dr Raj is a small man with a big dream: a pain-free India.  His mission is to bring ethical practice to modern medicine through whole person care and universal access to the essential pain medicine morphine.

Now, this spiritual leader of ethical medicine shares the story of his life’s work, reflecting on effecting change in a country of 1.2 billion people – where corruption is rife, bureaucracy is suffocating and the unregulated ‘medical industry’ is driving millions of vulnerable families into financial ruin every year.

The Hippocratic Oath is a solemn pledge taken by physicians inspired by ancient Greek medical texts.  It articulates the key principles of ethical medicine. And it is largely been forgotten by today’s medical graduates. 

Dr Raj fell into medicine – a happy accident.  He’s now one of the field’s most respected physicians, described by the New York Times as ‘the father of palliative care in India’, Raj is also an outspoken critic of the modern medical industry. 

Hippocratic provides an intimate first-person account and supports Raj’s mission of a pain-free India, where universal access to essential medicines is available to all patients who need them.

www.HippocraticFilm.com

Innovation High

NEW SCHOOL EDUCATION

Innovation High is an original pro-social film series about the future of education.

The Australian education system has become segregated through socioeconomic or academically selective schools, especially in the capital cities.  However, growing evidence suggests that this is counterproductive to the overall performance of Australia’s education standards and restricts social mobility. 

A new approach is urgently needed that brings Australian children together again under an education system driven to innovate and excel.  The greatest opportunity for innovation in education is when a new school is being established.  

Innovation High is an impact film campaign about the future of education in Australia.  The project seeks to engage, inform, unblock, empower and activate 30-55-year-old parents across the nation.

While the film series places a focus on Richmond High, it is not limited to telling stories about this school alone.  We aim to fan the flames of a national conversation and want to hear the views of students and parents around the country.  We also want to hear from thought leaders, educators, and stakeholders of all types.

www.InnovationHigh.com.au

Topic

Innovation in Contemporary Education

Year

2019

Partners

Hayball, Moonshine Agency

Outputs        

TV/ VOD Series (in-production), 50 short films, email marketing, social media campaign, mass media publicity, website.

 

Results

  • Over 10,000 Facebook followers.
  • Nationwide release of impact film scheduled for 2021.
  • Stay tuned for massive impact.

 

Take Heart

What disease starts with a sore throat, or infected skin sores in children?  And if left untreated can advance to open heart surgery, permanent disability, stroke, and premature death?

Rheumatic Heart Disease, or RHD, is a largely invisible disease that threatens the lives of over 30 million children and young people around the world.

Take Heart: The Quest to Rid Australasia of Rheumatic Heart Disease is an impact film that lifts the lid on this life-threatening disease that is 100% preventable.

Narrated by Logie & Walkley Award Winner, Mr Stan Grant.  This powerful and provocative film is the first in a global series that focusses on Australasia – Australia, New Zealand, and the South Pacific.

The first peoples of this region – Indigenous Australians, New Zealand Māoris & Pacific Islanders – have among the highest rates of Rheumatic Heart Disease in the world.

Take Heart provides a first-hand account that explores how we can close this gap and prevent more children from succumbing to this completely preventable disease.

Winner of 9 Global Independent Film Awards, Impact Docs Award, and Accolade Global Film Competition.

www.TakeHeart.tv

Topic

The Quest to Rid Australasia of Rheumatic Heart Disease (RHD)

Year

2016

Partners

Aspen Foundation, Bupa, Snow Foundation, Heart Foundation, CSANZ, Cure Kids, World Heart Federation, NT Cardiac, RHDA, AMOSS, NZ Ministry of Health, SBS (NITV),  ABC International, Moonshine Agency

Outputs        

52 minute feature, 50 short films, action toolkit, photography exhibition, smart phone apps, DVD/ Blu-ray, email marketing, social media campaign, mass media publicity, website, translation in 16 first languages, Government advocacy, academic evaluation.

 

Results

  • Over 12 million people reached (iSentia).
  • Broadcast nationwide on NITV and screened in prime time with 12 repeats.
  • Television distribution in 45 countries through ABC International.
  • Over 60 screening events in capital cities, regional centres, and remote communities.
  • Screened at Parliament House Canberra, Legislative Assembly Darwin, and Federation Square Melbourne.
  • Over 60 short films produced, including in 16 first languages.
  • Hundreds of thousands of views online.
  • Over 5000 Facebook followers.
  • Informed pre-election political commitments of $68 million in 2019.
  • Winner of 12 international awards..

Take Heart

What disease starts with a sore throat, or infected skin sores in children, and if left untreated can advance to open heart surgery, permanent disability, stroke and premature death?

Rheumatic Heart Disease, or RHD, is a largely invisible disease that threatens the lives of over 30 million children and young people around the world.

Take Heart: The Quest to Rid Australasia of Rheumatic Heart Disease lifts the lid on this life-threatening disease that is 100% preventable.

Narrated by Logie & Walkley Award Winner, Mr Stan Grant, this powerful and provocative film is the first in a global series that focusses on Australasia – Australia, New Zealand and the South Pacific.

The first peoples of this region – Indigenous Australians, New Zealand Māoris & Pacific Islanders – have among the highest rates of Rheumatic Heart Disease in the world.

Take Heart provides a first-hand account that explores how we can close this gap and prevent more children from succumbing to this completely preventable disease.

Winner of 9 Global Independent Film Awards, Impact Docs Award and Accolade Global Film Competition.

www.TakeHeart.tv

LIFE Before Death

LIFE Before Death is a multi-award winning pro-social film series about the global crisis in untreated pain.  And the dramatic life-changing effects pain treatment and palliative care services can deliver to patients and their families.

This beautifully filmed journey takes us to 11 countries.  As we follow the remarkable health professionals battling the sweeping epidemic of pain that threatens to condemn one in every ten of us to an agonizing and shameful death. 

Through the eyes of patients and their families, we discover the inherent humanity that empowers the best of us to care for those beyond cure.

This is an intimate, hopeful and life-affirming story of living well and dying better.  It advocates for making the most of every moment in our life before death.

Filmed in the USA, Canada, Australia, South Africa, Ireland, Singapore, Georgia, Hong Kong, China, Uganda, and India.

The project is multi-faceted and incorporates a feature film, 55-minute broadcast documentary, 50 short films and numerous social media platforms.

www.LifeBeforeDeath.com

Topic

Crisis in Access to Essential Pain Medicines (Opioids)

Year

2012

Partners

Lien Foundation, Mayday Fund, International Association for the Study of Pain, Institute for Palliative Medicine, Open Society Foundations, Pettus Foundation, Union for International Cancer Control, Moonshine Agency

Outputs        

83-minute feature, 52-minute feature, 55 x short films, DVD, email marketing, social media campaign, website, translation in 16 languages.

 

Results

  • 350+ screenings worldwide in 60+ countries.
  • Official World Cancer Day Event.
  • Television broadcast in 7 countries.
  • International film festival screenings in 6 countries.
  • 1 million+ views online.
  • 10+ conference screenings.
  • 15+ million mass media impressions.
  • AbaF (Creative Partnerships) Winner.
  • UN Association Media Award Finalist.
  • 8 Awards.

 

Little Stars

Accomplishing the extraordinary in the face of serious illness.

Little Stars is an impact film series that tells the surprisingly life-affirming stories of young people living with life-limiting illnesses.

Against the odds these youngsters are making the most of every moment thanks to the support of their loved ones, working in harmony with ‘palliative care’ teams.

Regrettably, not all conditions can be cured.  However, many children with life-limiting conditions will live for years, if not decades. Currently, 20 million children can benefit from palliative care, but access remains an issue.

For those who are receiving care, the results are incredible. These remarkable stories show young people finding hope, joy and attainment in the face of the inevitable.

Little Stars is a film you will never forget. Presented by acclaimed British actor David Suchet CBE, the raw power, insight and emotional honesty of this definitive human interest documentary will leave a lasting impression.

Winner of Accolade, Best Shorts, Indie Fest and Impact Docs Awards and Japan Prize Finalist.  Official Selection in over a dozen film festivals worldwide.

www.LittleStars.tv

Topic

Children’s Palliative Care

Year

2015

Partners

IICPCN, Mayday, USCPRI, NP Foundation, CIMB Foundation, Hospis Malaysia, OSF, CPC Foundation Russia, Pettus Foundation, IAHPC, AIM Foundation, Children’s Hospital Westmead, CHCM, TSL, PCA, BK, Gruenthal, Al Jazeera, Moonshine Agency.

Outputs        

52 minute feature, 25 x short films, photography exhibition, DVD/ Blu-ray, email marketing, social media campaign, website, translation in 15 languages.

 

Results

  • Television broadcast in 55 countries including Al Jazeera, Grupa  Onet, and TRT.
  • 50+ screenings worldwide.
  • International film festival screenings in 6 countries.
  • 100,000+ views online.
  • 10+ conference screenings.
  • Mass media coverage.
  • Broad educational media distribution.
  • Japan Prize Finalist.
  • 6 Awards.
  • Rave Reviews.

Little Stars

Accomplishing the extraordinary in the face of serious illness.

Little Stars tells the surprisingly life-affirming stories of young people living with life-limiting illnesses.

Against the odds these youngsters are making the most of every moment thanks to the support of their loved ones, working in harmony with ‘palliative care’ teams.

Regrettably, not all conditions can be cured.  However, many children with life-limiting conditions will live for years, if not decades. Currently, 20 million children can benefit from palliative care, but access remains an issue.

For those who are receiving care, the results are incredible. These remarkable stories show young people finding hope, joy and attainment in the face of the inevitable.

Little Stars is a film you will never forget. Presented by acclaimed British actor David Suchet CBE, the raw power, insight and emotional honesty of this definitive human interest documentary will leave a lasting impression.

Winner of Accolade, Best Shorts, Indie Fest and Impact Docs Awards and Japan Prize Finalist.  Official Selection in over a dozen film festivals worldwide.

www.LittleStars.tv

Life Asked Death

The developing world represents over eighty percent of the world’s population.

People living in these countries typically die younger and have less education and money. Asia is home to sixty percent of the world’s population. Many of these people live in developing economies.

That means less physical and human resources for essential public services, including health.  The burden of a disease like cancer in countries like Myanmar, Sri Lanka and Bangladesh is immense.

By the time it’s diagnosed, eighty percent of cancers in the developing world are incurable.

The result is a vast sea of human suffering.  But there is a solution…

A medical discipline whose focus is to treat pain and alleviate suffering in all its forms.

That medical practice is Palliative Care.  Services beginning to spread across the developing world have the potential to improve the lives of tens of millions of people every year.

Life Asked Death is a pro-social film about a revolution in healthcare.

www.LifeAskedDeath.com

Topic

Developing Palliative Care in Asia

Year

2016

Partners

Asia Pacific Hospice Network, Lien Collaborative for Palliative Care, Moonshine Agency.

Outputs        

26-minute featurette, 5 x short films, email marketing, social media campaign, advertising, website, translation in 5 languages.

 

Results

  • Over 1 million views on Facebook and YouTube.
  • High-level screenings in 7 countries.
  • TV broadcast through Flame Distribution.
  • Improved development of services.
  • International conference & UN screenings.
  • Improved political buy-in.
  • 3 Impact Doc Awards.

 

Common Ground Canberra

This series of short films is about homelessness in Canberra.  It helped to raise the necessary awareness and funds to build Canberra’s first affordable, safe housing development for the formerly homeless. 

Common Wealth explores the scale, scope and reality of homelessness in Canberra today.  In the capital city of our Commonwealth – our political community founded for the common good – homelessness is growing at an alarming rate. 

Common Sense asks its viewers to imagine how they would deal with the realities of homelessness.  Australian politicians boast of our strong economic standing. The disposable household income of Canberrans is the highest of any capital city in the country. Yet in our national capital, homelessness is increasing at an alarming rate. 

Common Ground seeks to identify a potential solution to the problem of homelessness in Canberra.  Today, there is effectively no affordable housing available in Canberra. As a result, homelessness is growing rapidly.

The ACT and Federal Governments urgently need to identify and support initiatives that will provide long-term solutions to the problem. One such initiative is Common Ground – an international leader in the development of solutions to homelessness.

www.CommonGroundCanberra.org.au

Topic

Ending Homeless in Canberra

Year

2013

Partners

Common Ground Canberra, Snow Foundation, Thyne Reid Foundation, Moonshine Agency.

Outputs        

3 x short films.

 

Results

  • Multiple screenings in Canberra including at Parliament House.
  • The project attracted philanthropic and Government funding of over $20 million.
  • Film festival screenings.
  • Thousands of views online.
  • Mass media coverage.

 

Common Ground Canberra

This series of short films about homelessness in Canberra helped to raise the necessary awareness and funds to build Canberra’s first affordable, safe housing development for the formerly homeless. 

The first short film, Common Wealth, explores the scale, scope and reality of homelessness in Canberra today: In the capital city of our Commonwealth – our political community founded for the common good – homelessness is growing at an alarming rate. Between 2001 and 2006, homelessness in the ACT grew by eleven per cent. Canberra has been exposed as the worst housing market in Australia for low-income individuals and families. Why is our Commonwealth failing to protect its most vulnerable citizens?

The second short film, Common Sense, asks its viewers to imagine how they would deal with the realities of homelessness:  Australian politicians boast of our strong economic standing. The disposable household income of Canberrans is the highest of any capital city in the country. Yet in our national capital, homelessness is increasing at an alarming rate. Common sense tells us that the ACT should have the most resources at its disposal to help its most vulnerable. Sadly, this is not the case. Today, the CEO of Lifeline Canberra will see how it feels to make do with nothing but the clothes on his back.

The third short film, Common Ground, seeks to identify a potential solution to the problem of homelessness in Canberra: Today, there is effectively no affordable housing available in Canberra. As a result, homelessness is growing rapidly. The ACT and Federal Governments urgently need to identify and support initiatives that will provide long-term solutions to the problem. One such initiative is Common Ground – an international leader in the development of solutions to homelessness.

Discover More at Project Website

www.CommonGroundCanberra.org.au

A Stitch In Time

COMING SOON

A Stitch in Time project seeks to demystify the preventative pathways available to avoid breast cancer. It also demonstrates the options available to women who are at an increased risk to develop breast cancer. 

By showing women what the options look like, what they might expect from their own journey and presenting opportunities to find accurate information and support groups.  As a result, the aim is to encourage women to be empowered and proactive in the decision process.  Ultimately hoping to prevent breast cancer from developing in the first instance.

There’s a great deal of information informing women that breast cancer is serious.  That 1 in 7 Australian women will develop breast cancer and an enormous sea of pink that reminds us instantly of the need for funding for research and support. 

In fact, breast cancer is the most common cancer in Australian women.  It’s the second most common cancer to cause death in women after lung cancer.  And it accounts for 27.4 percent of all new cancers in women.  At present, the risk of developing breast cancer before the age of 85 in women is 1 in 8. About 5% of breast cancers are due to an inherited faulty gene.

www.aStitchInTimeFilm.com

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