How to distribute your ﬁlm.
Long gone are the days where engaging a distributor was the key to getting your ﬁlm out into the word.
Self-distribution has become far more common. Having control over your ﬁlm and where its shown can have enormous beneﬁts to both yourself as the ﬁlmmaker and your audience.
So what are the ways to distribute your ﬁlm and what role can a distributor play in the mix?
Here are a few:
- Video on Demand (i.e. Netﬂix, Amazon Prime)
- Cinema on Demand (Tugg or Demand Film)
- Hosted screenings
- Vimeo (has great tools for selling directly to your audience)
- DVD/ Blu-ray (yes there are still some uses for DVD)
- Broadcast Television
- Theatrical release (Cinema)
- Social media (Facebook, YouTube, LinkedIn)
Many of these, particularly Cinema on Demand, Hosted Screenings, YouTube and Social Media can easily be set up by you aka self-distribution.
You can go direct to broadcasters but this is where a distributor can be really beneﬁcial. They go to all the markets and have contacts for all the broadcasters around the world. They’re going to be much better at getting your ﬁlm in front of the right folks and negotiating deals- this is their specialist area. Of course, you can do it yourself but it’s extremely time-consuming. A theatrical release can also be much better handled by a distributor unless you have good contacts to set it up yourself.
It really comes down to you and your hopes for your ﬁlm. Where are your audience and what are your goals? Are you planning a broad release to get it in front of as many eyeballs as possible or is it niche and you want a very speciﬁc group of people to see it?
Are you trying to recoup your budget and proﬁt? Or is it about making your mark to enable your next project?
So many factors to consider and we break it all down in this episode of the Moonshine Moonshot series in ‘How to distribute your ﬁlm’.
You can watch the episode or listen to the podcast version. Let us know any questions you have?
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