Videos For Markets
Moonshine Agency specialises in videos for markets. Our video production services have seen us work with leading markets including the Queen Victoria Market and South Melbourne Market. We love the community spirit of these iconic places, the sustainable practices, the fresh produce, unique products, and entrepreneurship. This year, our work with the Queen Victoria Market was recognised with Best in Category for Social Media Advertising at the Horizon Interactive Awards.
“Good content isn’t about good storytelling. It’s about telling a true story well” ~ Ann Handley
Winner Best in Category for Social Media Advertising at the Horizon Interactive Awards
Celebrating the 150th Anniversary of the South Melbourne Market
Videos for Markets
My Market Story – South Melbourne Market Dim Sims
A famous dim sim legacy began at South Melbourne Market.
My Market Story – Rita’s Coffee & Nuts
A rich Greek family history is alive and thriving.
My Market Story – Moses & Co Market Wholefoods
You can find everything you need at the market including good quality wholefoods.
Celebrate Your Market’s History
Does your market have a long and colourful history? Highlighting what makes your market special on social platforms will attract not only the local community, but visitors from far-and-wide. Short videos on these platforms enable you to meaningfully connect with your audience, quickly and succinctly, and generate much higher message retention.
To celebrate its 150th Birthday, South Melbourne Market commissioned Moonshine Agency to make a series of My Market stories reflecting on its history and featuring rare historical photos from the local council’s archives.
Showcase Your Market’s Traders With Featured Content Stories
Would you like to share the love and passion your traders bring to your market? Traders are the heart and soul of a market, and a series of ‘featured stories’ can let your community discover more about them…
The Queen Victoria Market, aka Vic Market or Queen Vic, is a major landmark in Melbourne, Australia. At around seven hectares (17 acres) is the largest open air market in the Southern Hemisphere.
The series of short films below, Hidden Stories, celebrates what makes Queen Vic Market so special. Each of the 12 short films was versioned at 2-3 minutes for Facebook, YouTube, the Market’s website, WeChat with Chinese subtitles, and under 1 minute versions for Instagram. They celebrate:
Hidden Stories – Family Connections
Recognising the importance of family businesses.
Hidden Stories – Diversity
Embracing multiculturalism at the Market.
Hidden Stories – Friendship
Showcasing however lifelong relationships are forged.
Use Video For Markets to Promote Your Unique Events
Sometimes you need to share a variety of messages and you want to be sure your communication cuts through.
Quick bite-sized promotional videos can be shared easily by consumers on social networks. They spread the word, attracting both visitors and participants alike.
South Melbourne Night Market
Highlighting special opening hours and new experiences.
Queen Vic Market – Ultimate Foodie Tour
Showcasing special products and services.
Port Phillip Mussel & Jazz Festival
Announcing special seasonal events.
Highlight Initiatives That Are Special To Your Marketplace
A series of videos can effectively highlight these initiatives and educate the public that you are putting new practices in place.
South Melbourne Market highlighted its impressive sustainability initiatives and how they are reducing the Market’s environmental footprint. They used a series of videos to announce a special month of activities for the public to participate in throughout Sustainable September.
Sustainable September – Our Journey Towards Sustainability
Demonstrating the Market’s commitment to the environment.
Sustainable September – Organic Waste Recycling
Showcasing innovations behind-the-scenes.
Sustainable September – Reducing Plastic Waste
Highlighting the role of traders and shoppers.
When you tell your story, you can change the world. When you let your audience know about the amazing work you do you inspire them to join you. We’re proud to have produced over 2500+ videos in the past ten years reaching millions and communicating the vision, mission and values of our clients.