Video Case Study
This page contains a video case study of videos produced by Moonshine Agency for Amicus Interiors.
Amicus Interiors is an innovative Australian workplace design and fit-out company.
A key part of Amicus’ unique selling proposition is demonstrating how they bring workplaces to life.
Video Case Studies
When we first met Amicus, they had a collection of beautiful photo galleries showing their terrific workplace designs. But they hadn’t yet told the stories about how those designs informed the experience of the people who worked in them.
As storytellers first, filmmakers second and marketers third, our discussions with Amicus started with an exploration of their audience…
We wanted to know who the key decision makers were at the companies they were pitching to. And what they looked like demographically. As well as how they consumed content. And most importantly what they valued.
Once we understood their worldview, we set about crafting a series of video case studies that hooked the interest of their audience. We did this by tapping into a topic they cared about. And then creating a narrative that shared insights, building rapport, and trust. Before, finally, leaving a positive lasting impression.
When Happy Customers Become Your Sales Force
When Amicus commissioned Moonshine Agency to produce a video case study series they came up with a genius idea…
That idea was to gift the clients featured in their video case study with their very own bespoke videos about their new workplaces.
This had several positive effects. Firstly, their customers felt valued and spoilt. Secondly, we were able to gain a level of access that facilitated the production of great case studies. Third and most importantly, the clients’ then shared the video of their new workplaces – which included authentic testimonials from the people who worked there reflecting on their improved job satisfaction, increased productivity and higher levels of team engagement. Through their generosity, Amicus had actually facilitated a dynamic where their happy customers were marketing their business for them – perfect!
The key here is authenticity. What video does so well is to impart information more efficiently than any other medium while making an emotional connection. When a story is authentic, we believe it and we also tend to trust the person telling it. That’s why video is the king of content, unmatched in its effectiveness for being remembered and informing positive actions.
“Thanks Moonshine for the successful outcome of our recent video presentation. Although we provided you with a challenging timeframe and tight budget, your professional approach and openness has instilled a confidence and trust that will continue to forge a strong and successful working relationship with Amicus. We look forward to your valued contribution to future endeavours.”
Video Case Study
Once you have a visual asset like a video case study, there are so many uses for it. You can build it into sales presentations. And show it at events or conferences. Then you can showcase it in your email marketing and link to it from your email signature.
In addition, you can upload it to your website and share it on YouTube to drive increased brand visibility on Google. And thereby improve your organic search results. And you can syndicate your videos through third-party websites, like those of your happy customers. Then you can publish them on your Facebook, Instagram, LinkedIn, and Twitter pages.
Find Out More
So much value from a single story makes us think that Seth Godin is right in saying. “Marketing is no longer about the stuff that you make but about the stories you tell.”
So if you’d like to find out more about how video case studies might help your business.
Drop us a line – we’re here to help!
Are you wondering how video could work to advance your mission?
No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.
Call us or send an email. Just click your choice of a button to the right.