So whether that communication is happening with patients, carers or health professionals. Health video content is consistently shown to be the most successful way of sharing important knowledge.  And that will be received and remembered.

First of all, leaders in health organizations have many challenges to face.  But effective communication needn’t be one of them.  So health video content provides an opportunity to concisely share knowledge and stories that can reach broadly to connect with communities, patients, health workers, and decision-makers.

Certainly, we have been fortunate enough to collaborate with leaders in dozens of leading health organizations, hospitals, and NGOs.  And this collaboration has taken place in 10 countries.  And the outputs produced have reached broadly, subsequently attracting audiences exceeding 10 million.  Most notably, across different target groups including policy-makers, patient groups, health professionals, students, and the general public.

For that reason, implementation science forms the cornerstone of our work in health communications.  So both internal and external evaluation of health video content guides our methodology.  Also, we seek to learn, improve and evolve with the findings from each health communications initiative we complete.

So as medical science, technology, and pharmaceutical treatments progress at breakneck speed.  It is also essential that the humanitarian ideals of medicine are upheld and celebrated.

Furthermore, video and film is a tremendous way to remind health professionals, policy-makers and patients alike about what really matters.  And also the human experience of wellness, even in the face of serious illness.

Therefore, health leaders have an opportunity to lead this social discourse.  And also on the future of medicine to the betterment of humanity.