5 ways to write an effective YouTube description

5 ways to write an effective YouTube description Smart marketing on YouTube begins with a well crafted video description. YouTube is the second biggest search engine in the world, but you need to use it correctly to get the most out of its search capability and reach...

Video types and their uses

Video Types and Their Uses If you were a video you might ask yourself, what video type do I want to be?  Funny, inspiring, informative or educational?  What is my purpose? Ok, out of fantasy land and back to the real world.  You want to make a video but you’re not...

Effectively Communicate With Video

Effectively communicate with video. There can come a time in your life where you look at an image of yourself and all you want to do is put a paper bag over your head. Or as Rodney Dangerfield would say ‘She’s a two-bagger, one bag for her, and one for me in case hers...

Do you struggle with your message?

Do you struggle with your message? If you struggle with your message, don't worry – you're not alone. Even people who work in communications struggle to get their message across.  The truth is, you’ve got a very short period of time to explain what you do to hook your...

What is content marketing?

What is content marketing? Our team are so used to using the term content marketing that it took a curious client to stop us one afternoon and say ‘Hey guys, what is content marketing?’  Oops, our bad for making the mistake of thinking everyone would just know what...

How to use your video for advocacy

How to use your video for advocacy A video for advocacy has a clear purpose – it is designed to drive awareness for a particular issue and propel tangible change.  Using a video to introduce an audience to an important social cause is one thing, but inspiring viewers...

How to cast your talent

How to cast your talent for your new video project. It sounds pretty simple, pick the person who's going to best represent your brand or tell your message to your audience. But if you use actors, what if they don't sound authentic?  If you use an expert, what if they...

What is Outreach in Filmmaking

What is Outreach in Filmmaking? Outreach and distribution are often confused, but they are distinctly different things. I still remember trying to get my head around how outreach was different from distribution when I was producing our first impact film Life Before...

How to Distribute Your Film

How to distribute your film. Long gone are the days where engaging a distributor was the key to getting your film out into the word. Self-distribution has become far more common.  Having control over your film and where its shown can have enormous benefits to both...

How to Make Your Own Video Series

Everyone is binge watching. No-one wants to wait, especially now that they don’t have too. I still remember the days when you had to wait an agonising week to see the next episode of your favourite TV show. The memories of Twin Peaks are flooding back to me now. It was...
Video types and their uses

Video types and their uses

Video Types and Their Uses If you were a video you might ask yourself, what video type do I want to be?  Funny, inspiring, informative or educational?  What is my purpose? Ok, out of fantasy land and back to the real world.  You want to make a video but you’re not...

read more
Effectively Communicate With Video

Effectively Communicate With Video

Effectively communicate with video. There can come a time in your life where you look at an image of yourself and all you want to do is put a paper bag over your head. Or as Rodney Dangerfield would say ‘She’s a two-bagger, one bag for her, and one for me in case hers...

read more
Do you struggle with your message?

Do you struggle with your message?

Do you struggle with your message? If you struggle with your message, don't worry – you're not alone. Even people who work in communications struggle to get their message across.  The truth is, you’ve got a very short period of time to explain what you do to hook your...

read more
What is content marketing?

What is content marketing?

What is content marketing? Our team are so used to using the term content marketing that it took a curious client to stop us one afternoon and say ‘Hey guys, what is content marketing?’  Oops, our bad for making the mistake of thinking everyone would just know what...

read more
How to use your video for advocacy

How to use your video for advocacy

How to use your video for advocacy A video for advocacy has a clear purpose – it is designed to drive awareness for a particular issue and propel tangible change.  Using a video to introduce an audience to an important social cause is one thing, but inspiring viewers...

read more
How to cast your talent

How to cast your talent

How to cast your talent for your new video project. It sounds pretty simple, pick the person who's going to best represent your brand or tell your message to your audience. But if you use actors, what if they don't sound authentic?  If you use an expert, what if they...

read more
What is Outreach in Filmmaking

What is Outreach in Filmmaking

What is Outreach in Filmmaking? Outreach and distribution are often confused, but they are distinctly different things. I still remember trying to get my head around how outreach was different from distribution when I was producing our first impact film Life Before...

read more
How to Distribute Your Film

How to Distribute Your Film

How to distribute your film. Long gone are the days where engaging a distributor was the key to getting your film out into the word. Self-distribution has become far more common.  Having control over your film and where its shown can have enormous benefits to both...

read more
How to Make Your Own Video Series

How to Make Your Own Video Series

Everyone is binge watching. No-one wants to wait, especially now that they don’t have too. I still remember the days when you had to wait an agonising week to see the next episode of your favourite TV show. The memories of Twin Peaks are flooding back to me now. It was...

read more
How to Repurpose Your Video Content with Versioning

How to Repurpose Your Video Content with Versioning

Repurpose Your Video Content With Versioning. It's the ultimate in multi-tasking! Put simply it's video versioning. Ok so it’s not quite a ‘Hallelujah’ moment but it’s pretty exciting when you realise that the video you’ve already made can be repurposed to make MANY...

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How To Write A Video Script

How To Write A Video Script

How to write a video script?  Perhaps writing a video script seems like a really complicated process to you. So much so that you’ve never actually tried. For me that feeling used to come up when I heard the word algebra, I had no idea what it was, when I thought of...

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Communicating in a Crisis

Communicating in a Crisis

Communicating in a crisis. The world is going through a very tough time. There’s no way around it. But there are ways to communicate important messages that can cut through and be heard.At Moonshine Agency we’ve needed to communicate in a crisis on a number of...

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Who is the messenger?

Who is the messenger?

Messenger. No, we’re not talking about Facebook Messenger or messaging apps. We’re also not talking about some crazy crime thriller ‘who dunnit’ either, although that could be fun… We’re talking about communications and who is going to be the right person to share...

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How long should my video be?

How long should my video be?

Got a great story. Ready to make your video. But before you get started you’re already stuck because you don’t know how long your video should be?We hear this question ALL the time and everyone has an opinion, under 60 seconds, under 2 minutes, short short short! So...

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Impact Filmmaking: A Moonshot Project

Impact Filmmaking: A Moonshot Project

Are you in communications, marketing or a filmmaker with a Moonshot project?  No doubt you have a mission to use a story for good, to make a change, to make a difference. So how do you take that story from concept to fruition? When you’re embarking on a new project it...

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Common Mistakes in Video Production

Common Mistakes in Video Production

What are the common mistakes in video production that you can avoid? If you’re thinking about creating a video for the first time then you are probably worried about how to get it right.  It’s a big investment in time and money, you want to look good and get your...

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How To Reach An Audience

How To Reach An Audience

So how do you reach an audience? Anyone who’s ever made a piece of content and published it has worried about it reaching the intended audience.  What if no one sees, hears or reads it?  All that work for nothing.  And worse than that there’ll be no results. Other...

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Futurism and Foresight

Futurism and Foresight

Futurism and foresight? Big picture thinking? What next? If you watch the news then you know the world is going to hell in a hand basket. Just a thirty minute update nightly can have your anxiety levels peeking, and no report is ever thinking beyond some current...

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How can a film generate impact?

How can a film generate impact?

How can a film generate impact and what does that even mean? We’re glad you asked! After pouring your time and energy into a project be it big or small, you want to see results. But so often it’s a lacklustre outcome and your left scratching your head as to why it...

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What is storytelling for impact?

What is storytelling for impact?

So. What is storytelling for impact?  Ok, it’s probably not a burning questions but it just might be one you’re curious about. Time and again we speak to people that have a really important mission or a great business but they just can’t find the right way to get...

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How to Master your Message

How to Master your Message

How to master your message. We‘re talking about impact, unpacking what that means and how to put together a strategic communications strategy around your message to make your project a huge success.  So how do you master your message? What are the elements you need to...

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How to cast your talent

How to cast your talent

How to cast your talent for your new video project. It sounds pretty simple, pick the person who's going to best represent your brand or tell your message to your audience. But if you use actors, what if they don't sound authentic?  If you use an expert, what if they...

read more
Authentic Videos Work Better Than Ads

Authentic Videos Work Better Than Ads

Authentic Videos Work Better Than Ads So this blog post explains why authentic videos work better than ads based on the latest trend data from Google.Authentic Videos Work Better Than Ads YouTube is the world's second biggest search engine.  Second only to Google. ...

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Education Needs A Makeover

Education Needs A Makeover

Education Needs A MakeoverDiscover why education needs a makeover in this blog by Mike Hill, producer of Innovation High. Education Needs A MakeoverI’ve noticed when I say the words “education”, “teaching” and “learning” people fall asleep.  Not literally, but it has...

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Imagine a World without Words

Imagine a World without Words

Imagine a World without Words This blog, Imagine a World without Words: Content 2.0 and Business Marketing by Mike Hill is also available as an audio podcast. Imagine A World Without Words As we steadily read less and watch much more, how do we prepare to market our...

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Take Heart – Why we made this movie

Take Heart – Why we made this movie

Making films is a team sport and Take Heart is no exception. The impetus for the project came from Dr Lyn Roberts AO while she was the leading the National Heart Foundation of Australia.  Lyn was familiar with one of our previous productions LIFE Before Death and...

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