How To Write A Video Script

How To Write A Video Script

Moonshine Moonshot

How to write a video script.

How to write a video script?  Perhaps writing a video script seems like a really complicated process to you. So much so that you’ve never actually tried. For me that feeling used to come up when I heard the word algebra, I had no idea what it was, when I thought of it, nothing came to mind, there was no reference, it was just a black hole in my mind…

However, due to the current home schooling arrangements, I’ve had to learn algebra and you know what, it’s just maths! (And not hard which I bet you already knew).

And writing a video script could be like that for you. If you get some good pointers you’ll be off and running, or writing in this case. It’s not a great mystery. You don’t need a literary degree or any professional copywriting skills. You just need the ability to work through the process.

In this episode of the Moonshine Moonshot series we are going to walk you through the process on how to write a video script. By the end of just 18 minutes you’ll
1. Know how to plan out the length of your video script.
2. How to structure the script – beginning, middle, end.
3. How to start the script in a way that grabs attention.
4. Important visual elements.
5. Custom thumbnail tips.
6. What is an AV script?
7. How to work focus key words into the script.
8. How to create versions of your script or video.
9. How to plan what people see as well as the dialogue or narration.
10. How to source music for your video.

Our goal is to WOW you with great tips that help you make great content. The world needs more great content. There’s no shortage of boring videos so avoid the pitfalls by learning how to make engaging videos that make an impact by following this series.

Let us know if you have any questions and please leave us comments.

You can find us on all the usual social media (links top right) or leave a comment here or on YouTube

And all you podcast lovers- please subscribe  and leave us a review. It really does help us to produce more shows.
We look forward to hearing from you!

Sue & Mike
 Learn more about Sue and Mike here

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

Communicating in a Crisis

Communicating in a Crisis

Moonshine Moonshot

Communicating in a Crisis

Communicating in a crisis.

The world is going through a very tough time. There’s no way around it. But there are ways to communicate important messages that can cut through and be heard.
At Moonshine Agency we’ve needed to communicate in a crisis on a number of occasions.

We’ve drawn on this experience to create a new series of important health messages during the Covid19 pandemic. They are very specific and customised videos, tailored to suit each community they are targeting in the Top End of Australia.

In this weeks episode 11, Communicating in a Crisis in the Moonshine Moonshot series, Mike and Sue are sharing how they did this to help you with key takeaways you can apply to your own work.

If you’re looking for more examples of the important health message you can find them on the Take Heart RHD Facebook page

Our goal is to WOW you with great tips that help you make great content. The world needs more great content. There’s no shortage of boring videos so avoid the pitfalls by learning how to make great videos by following this series.

Let us know if you have any questions and please leave us comments.

You can find us on all the usual social media (links top right) or leave a comment here or on YouTube .
And all you podcast lovers- please subscribe  and leave us a review. It really does help us to produce more shows.

Can’t wait to hear from you!

Sue & Mike
 Learn more about Sue and Mike here

 

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

Who is the messenger?

Who is the messenger?

Moonshine Moonshot

Who is the messenger?

Messenger. No, we’re not talking about Facebook Messenger or messaging apps. We’re also not talking about some crazy crime thriller ‘who dunnit’ either, although that could be fun… We’re talking about communications and who is going to be the right person to share your message.

If you’re scratching your head thinking ‘what does that mean?’, then you’re not alone. Very few people think about their communications this way? I’m sure you’ve heard discussions and recommendations on how to figure out who your target market or audience is. And that is defiantly very important. But, it’s the next piece in the puzzle that you may not have thought about. When you’ve figured out who your audience is, then who is the right person to speak to them?

The overlooked piece of the puzzle.

This piece about the messenger is crucial to get right, otherwise all your hard work crafting the perfect video, blog or podcast is going to fall on deaf ears and glazed eyeballs.

People have ZERO ATTENTION SPAN when it comes to online content.

So how do you grab them, get them interested and ….watching?

You talk to them through someone they relate to.

Think about yourself, you want to hear from people you relate to. Someone who seems to be doing the same types of things you do. When they are relatable you think ‘Oh, yeah, I get what she’s saying, I think that too.’ And you have more trust in what they are telling you. AKA you take on the message.

You hear it, and better yet, you want to know more.

That’s what this weeks episode is all about. Who is the messenger that’s going to best speak to your audience and leave them wanting more, more, more.

If you have a burning question then reach out and ask us. We’d love to help you figure out how your best messenger is.

If you’re short on time and just want to skip to the episode highlights

01:04 Who is the messenger?

05:14 Maybe you need more than one?

08:23 Other names for the messenger?

Our goal is to WOW you with great tips that help you make great content. The world needs morebgreat content. There’s no shortage of boring videos so stand out in the ‘you might also like’ lists with videos that grab peoples attention and have them screaming “Yeessss. Yes yes!

And once you’ve watched or listened, be sure to let us know if you have any questions or want more info?

Your feedback will help us make more useful episodes so please, please leave us comments.

And remember, knowing your audience and who should talk to them puts you in front of most of the other communications they’re getting because it will be relevant and relatable.

You can find us on all the usual social media (links top right) or leave a comment here or on YouTube.

And all you podcast lovers- please subscribe and leave us a review. It really does help us to produce more shows.

Can’t wait to hear from you!

Sue & Mike

Learn more about Sue and Mike here

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

How long should my video be?

How long should my video be?

Moonshine Moonshot

How long should my video be?

Got a great story.

Ready to make your video.

But before you get started you’re already stuck because you don’t know how long your video should be?
We hear this question ALL the time and everyone has an opinion, under 60 seconds, under 2 minutes, short short short! So how do you know how long it should be? Well, after making videos for social media for over 10 years we’ve discovered that duration doesn’t really matter.

“Whaaaat?” I hear you holla “That doesn’t help me!”

Ok, ok, I’ll explain a little more. You know when you are having a coffee with a friend and they start telling you about this really crazy thing that happened to them. You’re on the edge of your seat and you want to know more, you want to hear all about it and find out what happened in the end. Do you care if the story takes them 30 seconds to tell you? What if it took 5 minutes? If you want to know the whole story then you’re not going to tell them to hurry up and get to the punch line.

Even if they’re a bad storyteller you’re unlikely to tell them to shush and drink their coffee… (or maybe you would, I don’t know what kind of friend you are, but assuming you’re the good kind) so they get to the end and you feel fulfilled and are glad you heard their story.

It’s the same with a video, if it’s a good story you’re going to stick around to watch it. So that’s why I say duration doesn’t really matter, it’s the story that’s important.

That said, there are a few good pointers to follow to figure out how long to make your video. Such as which platform you’re going to put it on- Facebook, Insta or YouTube etc. All these platforms have preferred durations that their audiences respond to.

Is it an advertisement or a marketing video, a product promo or an event.

This episode on ‘How long should my video be?’ Is packed full of ideas, tips and tricks and we cover a number of essential things to consider when you’re working out your videos duration. So listen or watch the video to find out all you need to know.

If you have a burning question then reach out and ask us. We’d love to help you and we love to talk video… weird I know but it’s our thing.

If you’re short on time and just want to skip to the episode highlights

00:52 How long should my video be? Platform sweet spots & things to consider.

01:38 The truth about story.

02:52 What different platforms want.

04:06 How to use different durations.

05:46 The importance of video titles in search

07:07 Why use multiple platforms

08:05 The importance behind subtitles

11:06 To summarise.

Our goal is to be-dazzle you with great tips that help you make great content. The world needs more great content. There’s no shortage of boring videos so stand out in the ‘you might also like’ lists with videos that grab peoples attention and have them screaming “Yeessss. Yes yes! And once you’ve watched or listened, be sure to let us know if you have any questions or want more info? Your feedback will help us make more useful episodes so please, please leave us comments. (ok, now I’m begging!)

You can find us on all the usual social media (links top right) or leave a comment here or on YouTube

And all you podcast lovers- please subscribe and leave us a review. It really does help us to produce more shows.

Can’t wait to hear from you!

Sue & Mike

Learn more about Sue and Mike here

 

 

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

Five Essential Do’s and Don’ts Before You Roll Camera

Five Essential Do’s and Don’ts Before You Roll Camera

Moonshine Moonshot

Five Essential Do’s and Don’ts Before You Roll Camera

The five essential do’s and don’ts before you roll camera.

So, you’re about to roll camera and create a video. You have the scripts, locations and everything in place but you’re
really nervous because you haven’t made a video before. What if it all goes wrong and it looks
and sounds terrible? What if you spend half your marketing budget on making it but the result is
so far from what you want that you need to go back to the drawing board? These are all very
normal worries before you roll camera.

But what if you knew the pitfalls before you began so that you could avoid the common mistakes?

Well, now you can! When you watch or listen to this episode of the Moonshine Moonshot
streaming series you’ll know the five essential do’s and don’ts before you roll camera so that you
can be confident you’ll make a great video that will connect with your audience and get you the
results you need.

Mike and Sue have made literally thousands of videos and even though they’ve mainly been
behind the scenes, they have also been in front of the camera. So they have a pretty good idea of
what works and what doesn’t. They’re going to make you’re life easy and share that wealth of
knowledge with you so that you don’t have to learn it all the hard way.

You can also download the Five Essential Do’s and Don’ts Before You Roll Camera PDF guide at Moonshine.Agency so you have all the steps at your fingertips.

If you’re short on time and just want to skip to the episode highlights
00:47 Do number 1
02:02 Don’t number 1
02:59 How to download the cheat sheet guide.
03:08 Do number 2
04:31 Don’t number 2
06:08 Do number 3
07:18 Don’t number 3
08:07 Do number 4
08:56 Don’t number 4
09:36 The final do, number 5
10:35 The final don’t number 5

Thanks for joining us and once you’ve watched or listened, please let us know if you have any questions or want more info on any of the essential do’s and don’ts before you roll camera?

Your feedback will help us make more useful episodes so please leave us comments.

And don’t forget you can download the five essential do’s and don’ts before you roll camera cheat sheet

You can find us on all the usual social media (links top right) or leave a comment here or on YouTube

And all you podcast lovers- please subscribe and leave us a review. It really does help us to produce more shows.

We look forward to hearing from you.

Sue & Mike
Learn more about Sue and Mike here

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

Sign Up For The

5 Essential DOs & DON'Ts Before You Roll Camera

Action Guide

 This guide provides 10 key insights & actions to help you ensure your next shoot runs like clockwork and avoids common fatal flaws.

Simply click the YES button below.

 

Check your inbox for your goodies.

Pin It on Pinterest