Video types and their uses

Video types and their uses

Video Types and Their Uses - Ep 22

Moonshine Moonshot

Video Types and Their Uses

If you were a video you might ask yourself, what video type do I want to be?  Funny, inspiring, informative or educational?  What is my purpose?

Ok, out of fantasy land and back to the real world.  You want to make a video but you’re not sure about video types and their uses.  Let’s take it back one more step.

What type of videos are there?  Because once you know what video types there are, and what they can be used for, it’s going to make your decision on what to make a lot easier.

Video types

Generally, web videos fit into four categories.  Inspiring. Informative. Entertaining. Educational.

So which one of these categories does your communication idea fit into, how do you choose one?

It’s not hard once you have an understanding of what each one does.  In this weeks episode, Mike and I are working through these categories and the video types that fit into them. We then discuss what sort of videos work in each category.

Video Uses

For example, educational videos can be training videos, capacity building, knowledge building or ‘how to’ videos.  Their purpose is to educate the audience in some way.

Whereas entertaining videos can be funny, story-driven, creative and provoke emotion.  There are many styles and options but their purpose is to entertain the audience.  People want to share entertaining videos, they may not remember what they were about two days later but they’ll remember how it made them feel.

There’s a lot to unpack and we’ve got loads of examples and ideas in this weeks episode on Video Types and Their Uses.

As always, we’d love to know what you think so leave us a comment.

Our goal is to WOW you with great tips that help you make great content. The world needs more great content. There’s no shortage of boring videos so avoid the pitfalls by learning how to make engaging videos that make an impact by following this series.  In the Moonshine Moonshot series Mike Hill and Sue Collins discuss how to make the impossible possible with weekly episodes diving into new topics. They share loads of tips and info on how to improve your communications and generate results for your projects.

We love questions so please leave them in the comments or on our social platforms.

You can find us on all the usual social media (links top right) or leave a comment here or on YouTube

And all you podcast lovers- please subscribe and leave us a review. It really does help us to produce more shows.

Your comments, questions and ideas help us understand what you are wanting to know more about.  So don’t be shy, we want to hear from you.

Until next week,

Best wishes,

Sue 

Learn more about Sue and Mike here

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

Effectively Communicate With Video

Effectively Communicate With Video

Effectively Communicate With Video - Ep 21

Moonshine Moonshot

Effectively communicate with video.

There can come a time in your life where you look at an image of yourself and all you want to do is put a paper bag over your head. Or as Rodney Dangerfield would say ‘She’s a two-bagger, one bag for her, and one for me in case hers breaks!’.  It’s a terrible joke but I’m laughing. 

Looking at myself in this video, deep in lockdown and filled with the anxiety and frustration of what’s going on in the world is written all over my face.  All I want is to make this episode a podcast only.  Or put a bag over my head.  But that would not be effective communication…

And ironically this episode is all about how to effectively communicate.  Particularly, how to effectively communicate with video. 

There are so many reasons to use video, such as that according to Cisco in 2020, 82% of all consumer web traffic will be video!  With that much video content online, you want to get your communication right so you can stand out from the others.

You may be wondering about the black monolith on the table.  Or perhaps, like me, you’re disappointed it’s not more visually distracting.  Why is it there?  Well, I’ve had this black monolith action figure on the shelf for so long it was time to put it to use. That’s it. That’s the reason.  We change out the object each episode, have you noticed?

Perhaps next ep I’ll put a can of cream soda as it seems to be coming back in style!  I’d always thought it was creamy soda, has the name changed or did I just read it wrong all those years ago?

So my advice is ‘don’t do it, don’t make a boring video. No matter what the length, the content or the style, just make it great’. And that’s why we’ve created this series, to help you avoid all the traps that lead you to make boring videos.

Watch the episode and let me know what you think?

 

Our goal is to WOW you with great tips that help you make great content. The world needs more great content. There’s no shortage of boring videos so avoid the pitfalls by learning how to make engaging videos that make an impact by following this series.  In the Moonshine Moonshot series Mike Hill and Sue Collins discuss how to make the impossible possible with weekly episodes diving into new topics. They share loads of tips and info on how to improve your communications and generate results for your projects.

We love questions so please leave them in the comments or on our social platforms.

You can find us on all the usual social media (links top right) or leave a comment here or on YouTube

And all you podcast lovers- please subscribe and leave us a review. It really does help us to produce more shows.

Your comments, questions and ideas help us understand what you are wanting to know more about.  So don’t be shy, we want to hear from you.

Until next week,

Best wishes,

Sue 

Learn more about Sue and Mike here

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

Do you struggle with your message?

Do you struggle with your message?

Do you struggle with your message? - Ep 20

Moonshine Moonshot

Do you struggle with your message?

How often do you get asked ‘What do you do?’  At a guess, I’d say, probably the first time you meet anyone new. It’s easy to answer, you’re a lawyer, teacher, doctor, artist, parent etc etc

But this is not the same as telling someone your purpose, the reason why you do what you do.  That’s your message.

If you work in marketing, communications, advertising or even film making you’d be familiar with the elevator pitch concept. Basically, you can tell someone your idea clearly and effectively in the time it takes to travel in an elevator from the first to the third floor.  Approximately 15 seconds.  When you step out of that elevator you want them saying ‘this is a great idea, tell me more.’ Sounds easy but it’s surprisingly hard.  And getting your message this succinct is really important if you want to get people on the journey with your project, brand or product.

People often try to be really clever, or witty, or sound super smart.  They forget it’s about getting your purpose across really fast so that it’s immediately obvious and the person knows what they are there for.

For example, our company Moonshine Agency specialise in impact film making and communications.  But impact filmmaking is a relatively new form of filmmaking and a lot of people don’t really know what it is, so telling people I’m an impact filmmaker isn’t very useful.  It usually leads to blank faces, more questions or worse, silence.  Let’s face it, it can be awkward and for some people too embarrassing to admit they don’t understand what you’ve just told them. And that’s not what you want to achieve.

Our company vision is to ‘Move humanity forwards.’ Again, with no context, it doesn’t really mean anything. But if I say ‘We make great videos.’ Bam, you know what we do.  Simple.  And that’s where you want to get to with your own message.

In this episode of the Moonshine Moonshot series we’re asking you ‘Do you struggle with your message?’ and then unpacking how you can develop a really great message that you can use all the time, in conversation, in marketing and in life. Yea! One less dilemma to face.

Our goal is to WOW you with great tips that help you make great content. The world needs more great content. There’s no shortage of boring videos so avoid the pitfalls by learning how to make engaging videos that make an impact by following this series.  In the Moonshine Moonshot series Mike Hill and Sue Collins discuss how to make the impossible possible with weekly episodes diving into new topics. They share loads of tips and info on how to improve your communications and generate results for your projects.

We love questions so please leave them in the comments or on our social platforms.

You can find us on all the usual social media (links top right) or leave a comment here or on YouTube

And all you podcast lovers- please subscribe and leave us a review. It really does help us to produce more shows.

Your comments, questions and ideas help us understand what you are wanting to know more about.  So don’t be shy, we want to hear from you.

Until next week,

Best wishes,

Sue 

Learn more about Sue and Mike here

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

What is content marketing?

What is content marketing?

What is content marketing - Ep 19

Moonshine Moonshot

What is content marketing?

Our team are so used to using the term content marketing that it took a curious client to stop us one afternoon and say ‘Hey guys, what is content marketing?’ 

Oops, our bad for making the mistake of thinking everyone would know what we’re talking about. 

Our apologies for using lingo and buzz words.  It’s generally not our style but we were just so in our own world when we got that deserved reality check- thanks Scott for bringing it to our attention!

So we’d like to fix this oversight by dedicating an episode to the topic of ‘What is content marketing?’  Because content marketing is a great asset to any marketing strategy and can be very affordable it’s worth the time to understand it better. 

According to Wikipedia the definition is: Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online.

That’s it in a nutshell but if you want to understand it a bit more and learn how you can use it for your own purpose, have a listen to this episode and we’ll share some insights.

“The future of publishing is about having connections to readers and the knowledge of what those readers want.” Seth Godin

Our goal is to WOW you with great tips that help you make great content. The world needs more great content. There’s no shortage of boring videos so avoid the pitfalls by learning how to make engaging videos that make an impact by following this series.

We love questions so please leave them in the comments or on our social platforms.  

You can find us on all the usual social media (links top right) or leave a comment here or on YouTube

And all you podcast lovers- please subscribe and leave us a review. It really does help us to produce more shows.

Your comments, questions and ideas help us understand what you are wanting to know more about.  So don’t be shy, we want to hear from you.

Until next week,

Best wishes,

Sue 

Learn more about Sue and Mike here

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

How to use your video for advocacy

How to use your video for advocacy

How To Use Your Video for Advocacy - Ep 18

Moonshine Moonshot

How to use your video for advocacy.

It’s been about 10 years since I started making impact films.  A large part of these films and associated campaigns is about advocacy.

Casting my mind back a decade, using the word advocacy seemed to be quite negative. People seemed to connect advocacy with eco-warriors and aggressive campaigning. 

We even had interviewees requesting we don’t use Advocate in their on-screen title.

Glad that’s changed.

Public opinion on advocacy has softened and people now understand that advocacy is simply advocating for something you believe in. Or rather raising awareness and asking for change. 

Advocacy can take many forms but we are focused on video for advocacy, mostly because we’re filmmakers to that’s our thing.

If you’re looking for a way to share information, generate awareness, tell a story that gets people into action, or want to get people fired up to make change, video is a great tool.

Not only can you tell a story with video but it makes it easy to share with the world.  You can easily share it online, across social media, add it to your email signature, share links, host screenings.  So many options.

In this weeks episode, Mike and I break down how you can use video for advocacy to progress your mission. 

Check it out and let us know what you think?  Was it helpful?

Our goal is to WOW you with great tips that help you make great content. The world needs more great content. There’s no shortage of boring videos so avoid the pitfalls by learning how to make engaging videos that make an impact by following this series.

Let us know if you have any questions and please leave us comments.

You can find us on all the usual social media (links top right) or leave a comment here or on YouTube

And all you podcast lovers- please subscribe and leave us a review. It really does help us to produce more shows.

We look forward to hearing from you!

Best wishes,

Sue 

Learn more about Sue and Mike here

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

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