How To Reach An Audience

How To Reach An Audience

Moonshine Moonshot

How To Reach An Audience

So how do you reach an audience?

Anyone who’s ever made a piece of content and published it has worried about it reaching the intended audience.  What if no one sees, hears or reads it?  All that work for nothing.  And worse than that there’ll be no results. Other than you pulling your hair out.

But with a good plan before you start you can avoid the sad sound of… “cue crickets”

If you figure out who your audience is and where they are online before you start, and you craft your message into a great story that’ll interest them- you’re already half way there.

Mike and Sue have spent many years creating online content that connects and resonate with audiences all around the world.  They’ve had to think through strategies and conduct research time and again to ensure that the content they make does reach an audience.

In this episode of the Moonshine Moonshot podcast they’re talking about reach, how to reach your audience and its packed full of tips and tricks including what the different platforms are good for.

Join us to find out more on the podcast or video with Mike Hill and Sue Collins

 

If you’re short on time and just want to skip to the episode highlights

00:34 Why do you need a release strategy?

01:58 You’ve got to know your audience.

02:38 The Queen Victoria Market case study.

08:19 What is versioning and why do it?

16:44 Facebook and YouTube – why use both?

22:05 Why analyse the reach?

Thanks for joining us and once you’ve watched or listened, please let us know what you thought?  Have you tried any of these techniques before?

Your feedback will help us make more useful episodes so please and we love to know what are audience is thinking.  So please, share your thoughts.

And if you want more info on messaging or storytelling for impact, you can find those topics and many more on the Moonshine Moonshot Podcast and YouTube channels.

Your feedback will help us make more useful episodes so please, share your thoughts.

You can find Moonshine Agency on all the usual social media (links top right) or leave a comment here or on YouTube.

And all you podcast lovers- please subscribe and leave us a review. It really does help us to produce more shows.

We look foward to hearing from you.

Best wishes,

Sue & Mike

Learn more about Sue and Mike here 

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

Futurism and Foresight

Futurism and Foresight

Moonshine Moonshot

Futurism and Foresight

Futurism and foresight? Big picture thinking? What next?

If you watch the news then you know the world is going to hell in a hand basket. Just a thirty minute update nightly can have your anxiety levels peeking, and no report is ever thinking beyond some current catastrophe.  You may as well sit in the corner with a sign saying ‘The end is nigh’ and be done with it.

Or you could spend some time with a futurist.

Turns out the human race is capable of big things, and there are humans applying themselves to long term visionary thinking that could push humanity forward.  Imagine that, a world with a shinning future.

We’ve been travelling the world talking to all kinds of folks about what the future could look like and now we’ve put it all into a neat little streaming series called Futurists.World. 

In this weeks episode 4 of the Moonshine Moonshot podcast we’re discuss why we made the series and how we’ve turned our impact filmmaking skills to a different purpose- to influence humanity to think long term and be future focused.

Join us to find out more on the podcast or video with Mike Hill and Sue Collins

 

If you’re short on time and just want to skip to the episode highlights

00:37 Why make a show about Futurism and Foresight?

02:30 What’s wrong with the news?

04:08 One thing all futurists have in common?

04:45 How Arthur C Clarke inspired the series.

06:04 The topic’s Futurists World covers and who stars in the series

You can find Futurists.World at

Facebook @futuristsworld

Instagram @futuristsworld

Twitter @futuristsworld

LinkedIn

Pinterest

Thanks for joining us and once you’ve watched or listened to Futurism and Foresight, please let us know what you thought?  Do you have questions or do you want more information.

Your feedback will help us make more useful episodes so please, share your thoughts.

You can find Moonshine Agency on all the usual social media (links top right) or leave a comment here or on YouTube.

And all you podcast lovers- please subscribe and leave us a review. It really does help us to produce more shows.

We look foward to hearing from you.

Best wishes,

Sue & Mike

Learn more about Sue and Mike here 

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

How can a film generate impact?

How can a film generate impact?

Moonshine Moonshot

How Can A Film Generate Impact?

How can a film generate impact and what does that even mean?

We’re glad you asked!

After pouring your time and energy into a project be it big or small, you want to see results. But so often it’s a lacklustre outcome and your left scratching your head as to why it didn’t get the attention it deserved?  Sure, your mum loved it, but let’s face it, she’ll love anything you do. 

We hear about it all the time.  The marketing team or ad agency, PR film etc promised it would have big results and was worth the investment, but all you hear is crickets.  No thumbs up or the treasured heart emoji, no comments, likes or shares.  And now you’re left with a bill and not much to crow about. 

But, with a bit of planning at the outset, you can avoid having your project land in the vast silent vacuum of space and get it in front of an audience who craves it. (and shares and likes, heart.)

You’ll have them craving more, leading to high levels of engagement, big up take on your call to action, and plenty for you to rave about.  In short, your project will make an impact.

And that’s what impact film making is all about, getting people do something meaningful that leads to an outcome.

In this episode of the Moonshine Moonshot series Mike Hill and Sue Collins are breaking down how to generate impact with film and they’re sharing lots of info on how they’ve turned their content into world changing documentaries. 

If you’re short on time and just want to skip to the episode highlights

1:02 – What is impact, and how do you make an impact?

4:39 – A real world impact case study.

10:59- The feedback loop.

Thanks for joining us and once you’ve watched or listened, please let us know what you thought?  Do you have questions or do you want more information.

Your feedback will help us make more useful episodes so please, share your thoughts.

You can find us on all the usual social media (links top right) or leave a comment here or on YouTube.

And all you podcast lovers- please subscribe and leave us a review. It really does help us to produce more shows.

We look foward to hearing from you.

Best wishes,

Sue & Mike

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

Production Manager/ Associate Producer Full-Time

Production Manager/ Associate Producer Full-Time

We’re looking for a Production Manager/ Associate Producer to Join our team!

If you’re the type of person who lives to make a difference, sees challenges as growth opportunities and has a love of film as a tool for making change – this may be your dream job.

We’re looking for a super organised individual who embraces planning the way Cuban bar tenders are embracing capitalism.  We also need someone who has the skill to keep a cool head while managing the day-to-day operations.

This role offers a huge opportunity for the right candidate. It is, for want of a better word, a slash position.  It’s weighted more on Production Management than Associate Producing in the first instance.  But there’s a lot of opportunity to learn the ropes of producing and apply those skills as they develop.

For the right candidate, the greatest benefit of working for this nimble, growing, purposeful company is that you won’t be pigeon-holed or overlooked.  This position rewards initiative, celebrates going the extra mile, and cherishes meaningfully contributing to the mission of the company.  So if you’re looking for an environment to shine and crush it, while spring-boarding your professional development, you’ve come to the right place.

About Moonshine Agency

We’re not just any old video production and communications company, we’re here to move humanity forward and we do that through storytelling for impact.  Company owners Mike Hill and Sue Collins have spent the past ten years focusing on work that makes a difference.  They believe that a good story, well told can win hearts and minds.  When this is coupled with strategic planning and strong calls-to-action you get real world outcomes.  It might be achieved through a one minute video or a feature length documentary, a photo or a Facebook page.  Visual communications is at the heart of what we do and we’re always exploring new ways to reach our audiences.

Since 2010, our work has been viewed by millions across the world on TV and online.  Our team travels the country and the world to capture stories that inspire their audiences to take action.  Our thoughtful, innovative and creative approach is coupled with respect for audiences, careful strategic planning and effective communication that ensures we work closely with our collaborators to deliver successful, well-executed projects every time.

We have a number of exciting new projects in production and post production, with a couple ready to launch in the coming months.  We also have a strong slate of projects in development, waiting to be moved forward.

One of our core values is curiosity, we’re always curious because we know that the world won’t change if we don’t seek to change it.

When you’re part of our team you’ll be supported to try new ideas and iterate on old ones.  We value creative thinkers and early adopters.

In a nutshell you will:

  • Be part of a supportive high performance team.
  • Have a voice in your work.
  • Be part of projects that have real world outcomes.
  • Have opportunities for ongoing learning and skill development.

But if you’re looking for beanbags, pingpong tables and popcorn makers then perhaps skip to the next job listing. We do have a great office environment that includes a ‘Happiness Team’!  But at the end of the day, we work really hard and always strive to deliver excellent results.

You’ll be well suited to this role if you

  • Believe planning is essential to achieving goals.
  • Embrace systems and processes.
  • Are a creative thinker who loves a challenge.
  • Are a good collaborator.
  • Work well to deadlines.
  • Have a good eye for detail.
  • Live to learn.
  • Are quick to figure things our or ask for help.
  • Committed to making a difference.

About the role:

No two days are the same in our office.  With multiple projects in various stages of production you’ll find your planning skills will pay off.

The team are supported by strong systems and processes, that with your oversight, will help you keep our productions running like clockwork.

On any given day you could be planning the next international shooting trip, creating a call sheet, managing a budget or liaising with clients about job delivery. You may find yourself immersed in a new project and working out how to take it from concept to market.  Wherever your day takes you, it will be with a strong focus on getting to the next steps and making it happen.

Key Responsibilities:

  • Film production and studio management.
  • Production and post-production scheduling.
  • Holding the fort, taking calls and receiving guests.
  • Working under guidance of Moonshine’s producers to develop, pitch and produce new projects.

Administration:

  • You love receiving and making phone calls to keep things moving along smoothly.
  • Using technology to enhance productivity, processes & quality control.
  • Managing classifieds and the contractor pool.
  • Filing, collating assets and writing impact reports.

Key Qualifications:

  • Sound administrative acumen with proven experience at a similar level.
  • Effective interpersonal communications skills combined with high level verbal and written English skills.  A good writer will be well suited to this role.
  • Skilled in Keynote, Pages, Numbers (or Microsoft Word & Excel) and preferably some ability to use InDesign and Photoshop .
  • Project management and exceptional organisational skills.
  • Ability to effectively manage multiple projects and tasks.
  • A basic knowledge of WordPress is an advantage.

If this sounds like the kind of team you want to be a part of then please apply by writing a personal, memorable cover letter letting us know why we should move your application to the top of the pile.

We look forward to hearing from you soon.

Please note:

All applications without a cover letter, resume and direct contact details of referees will not be considered.

Due to a high volume of applicants, only those successful in making the shortlist will be contacted.

Moonshine Agency Careers Contact: hello@moonshine.agency or call 03 9410 4345

What is storytelling for impact?

What is storytelling for impact?

Moonshine Moonshot

What is storytelling for impact?

So. What is storytelling for impact? 

Ok, it’s probably not a burning questions but it just might be one you’re curious about.

Time and again we speak to people that have a really important mission or a great business but they just can’t find the right way to get their message across. Working out where to start and what platform to use is really confusing.  There are so many options with everything from blogs, podcasting, websites, social media and traditional advertising.  And some even freak out “Ah, storytelling, sounds like a creative thing.”

Not to mention the icky idea of being in front of a camera. 

Here’s a secret, if you can craft a great story it won’t matter which platform you choose because it will work on all of them and people will love it.

It will engage them, intrigue them and you can end with a call to action that takes them to the next step in joining your tribe. 

And that is impact storytelling.

In this episode of the Moonshine Moonshot series Mike Hill and Sue Collins are breaking down impact storytelling, specifically visual storytelling, and giving you tips on how to craft yours.

They‘re talking about impact, unpacking what that means and how you can leverage storytelling to get folks taking the action you need them to take.

If you’re short on time and just want to skip to the episode highlights

0:24 – What the hell is a Moonshot anyway?

0:58 – What is visual storytelling?

1:20- Why does visual storytelling work better than text?

4:12 – Why written content is still important for some things?

4:55 – How video and text work together?

9:26 – Why storytelling in communication is so important.

Thanks for joining us and once you’ve watched or listened, please let us know what you thought?  Do you have questions or do you want more information.

Your feedback will help us make more useful episodes so please, share your thoughts.

You can find us on all the usual social media (links top right) or leave a comment here or on YouTube.

And all you podcast lovers- please subscribe  and leave us a review. It really does help us to produce more shows.

We look forward to hearing from you.

Sue & Mike


Learn more about Sue and Mike here 

Are you wondering how video could work to advance your mission?

No problem, just take us up on our offer for a free consultation to discuss your concerns or ideas. We love to talk about ‘video’.

Call us or send an email.  Just click your choice of a button to the right.

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