Education Needs A Makeover

Education Needs A Makeover

Education Needs A Makeover

Discover why education needs a makeover in this blog by Mike Hill, producer of Innovation High.

Education Needs A Makeover

I’ve noticed when I say the words “education”, “teaching” and “learning” people fall asleep.  Not literally, but it has the same general impact.

Many of us, myself included, like to parrot pearls of wisdom like “Education is a passport to the future” (Malcolm X) and “Education is the most powerful weapon you can use to change the world” (Nelson Mandela).

But given the superficial interest we seem to show to education as a topic of conversation, these are platitudes at best.


What seems to interest most people outside the education sector, especially parents, are things like: prestige, price, uniforms and facilities.

Doesn’t this miss the point?  What is education actually for?

Maybe part of the solution is giving education a makeover, starting with some word-play. I’ll swap:

  • “Education” for “future-proofing”
  • “Teaching” for “coaching”, and
  • “Learning” for “mastery”

I want to future-proof my children in a rapidly changing world through expert coaching that provides mastery over the skills they’ll need to have a happy, meaningful, prosperous life.

Hmm, that might work better in getting their attention.

But wait, I also want that for myself. 

Why? Because it’s relevant to what I do and where I want to go.  It moves humanity forward.

And that’s what education for isn’t it – moving humanity forward.

One of the problems with how we view education is its hard-earned “old school” reputation.  In my opinion, this is not aided by the Hogwarty schools run by old boys where prestige, price, uniforms, and facilities, seems to get more airplay than future-proofing, coaching and mastery.

I’m fortunate enough to have seen many examples of innovation in my line of work as a filmmaker to know that cutting-edge education deserves more than a yawn or a snore.

In the upcoming series Futurists World I interviewed The Entourage founder Jack Delosa.  Jack’s a high-profile investor, one of Australia’s leading entrepreneurs and has been listed in the Australian Financial Review’s Young Rich List.  Jack could do anything he wants but has turned his focus to education because he feels it is well-overdue for massive disruption.

In the original web series Innovation High about 21st Century Education, experts in the field echo Jack’s sentiments.  With the rapid move towards AI and automation, future-proofing is more important today than ever, and schools need to innovate and evolve fast to keep up.

Our work with groups like Learning Environments Australasia, Hayball Architecture and the Melbourne Indigenous Transition School demonstrates that great leaps forward are taking place right now and innovation is transforming outcomes for students.

So I think it’s high time education has a makeover and we should begin at the top with the Minister of Future-Proofing, leading the Department of Coaching & Mastery, committed to the Domestic Market Development of our Next Gen Tax Payers because “An investment in knowledge pays the best interest” (Benjamin Franklin).

By Mike Hill, Founder & Filmmaker, Moonshine Agency

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Film Video Editors Jobs

Film Video Editors Jobs

Welcome, this is the home of film video editors jobs at Moonshine Agency in Melbourne.

Film Video Editors Jobs

Junior/ Intermediate/ Senior

Regular contacts are available for film video editors jobs at a junior, intermediate and senior level.

About Moonshine Agency

Moonshine Agency is a film company creating stories that change the world. Our mission is to work with amazing people to make a lasting positive impact. We produce great content and make sure it reaches its audience.

As a specialist agency based in Richmond, we are focused on creating films, campaigns and innovative projects that inspire change.  We work with clients and also produce our own projects.  Our work revolves around effective visual storytelling through film, video, and photography, as well as written communications designed to move audiences from passive consumption to active engagement across traditional and digital media.

Since 2010, our work has been viewed by millions across the world on TV and online.  Our team travels the country and the world to capture stories that inspire their audiences to take action.  The projects we’ve produced have been recognized with over 40 international awards to date.

Our thoughtful, innovative and creative approach is coupled with respect for audiences, careful strategic planning and effective communication that ensures we work closely with our collaborators to deliver successful, well-executed projects every time.

Learn more about our values.

Film Video Editors Jobs

Key Responsibilities.

End-to-end editing and delivery of content including:

  • Setting-up PP project based on ‘house’ standards.
  • Basic media management.
  • Syncing multiple cameras using PluralEyes.
  • Picture editing.
  • Intermediate color grading.
  • Basic/ intermediate graphic/ motion graphics using supplied assets.
  • Intermediate sound mixing.
  • Export & scheduled review delivery via Vimeo Pro.
  • Daily backups and peer-reviews.

System Information.

  • iMac Retina 5K 27 inch
  • iOS: Mac OS Sierra
  • Adobe Creative Cloud

Moonshine Agency prides itself on a strong, valued-based culture revolving around its mission to Tell your Story, Change the World.  We are looking for a pool of freelance editors who share our values to work closely with us on an ongoing basis. 

Learn more about our values.

Only positive team film video editors with the required skills, a keen eye for detail, a proven track record, who enjoy a creative challenge and have references need apply.  Keep an eye on the Careers page for other production and post-production opportunities.

www.moonshine.agency

Contact: hello@moonshine.agency or call 03 9410 4345

Imagine a World without Words

Imagine a World without Words

Imagine a World without Words

This blog, Imagine a World without Words: Content 2.0 and Business Marketing by Mike Hill is also available as an audio podcast.

Imagine A World Without Words

As we steadily read less and watch much more, how do we prepare to market our businesses in a new visual age?

Forward-thinking businesses can make huge gains by preparing for Content 2.0 now.

The searchable Internet has largely been built on words – billions of them – designed to be ‘read’ as much by Googlebots as human audiences.

But the written word is a dying medium.

This house of cards will fall as information technology supersedes words in favour of more powerful visual communications assets of video, audio and images.

It’s important to note that while the written word is dying as a principle method of communication, the importance of literacy will take on a more important role as the hidden foundation stone of visual communications.

Most of us now lack both the time and the mental processing power to read more than a headline and summary before moving on.  That’s why the average stay on a single web page is just 10-20 seconds (Nielsen Norman Group).

Visual and audio technologies liberate us to absorb more information, faster and better, than reading words.

The reason for this is hardwired into us – reading and writing are not skills we’re born with, unlike seeing and hearing.

When we receive information through audio-visual mediums, our brains are innately designed to receive it, make sense of it and, if it’s deemed important enough, remember it – all at breathtaking speed.

Imagine a World without Words Podcast

by Mike Hill | Activating Audiences

The Future of the Written Word

Let’s start by thinking about where we do the most reading – from newspapers, books, on our computers and devices.

The decline of print newspapers over recent times has been dramatic and it sets a trend for all print media.

This foreshadows the start of the Paperless Revolution.

The current trend from books to audio books and film adaptations will continue to the point where the publishing of books in written form will be as novel (parden the pun) as printing an LP is for recording artists today.

Within a generation only a truly nostalgic and environmentally-irresponsible book worm will opt for the arduous option of thumbing through a paperback.

The same goes for all printed materials, especially marketing materials which will become both anti-social and unaffordable due to their disproportionate reliance on natural resources.

This not only means a shift to pixels, but a shift away from words on-screen. 

Reading on computers and mobile-devices is already unpopular, particularly for passages longer than headline and summary paragraph offering a clear value proposition.

The result – more and more visual communication reminiscent of the user experiences provided by today’s apps which are heavily reliant on explanatory videos, images, graphic design, icons and buttons to carry key messages.

Screens Everywhere

Computers and mobile devices themselves will take on a far broader definition.

As anyone with young children knows, the idea of a screen that isn’t a touch screen is now unimaginable for the next generation.

Screens will soon replace whiteboards, menus and even coffee-tables and refrigerator doors.

Our experiences will be enhanced as the smart screens that surround us will be dynamic, multi-lingual, interactive, and most importantly for our businesses, audio-visual.

Should we lament?

Would the great wordsmith William Shakespeare turn in his grave at the thought of this technology-induced word vacuum?

In my humble opinion no.  Shakespeare knew the real power of words was through human performance and I think he’d find our current abuse of the written word repugnant.

“Hell is empty and all the devils are here”

Business Marketing in a Brave New World

The eradication of the written word from our daily lives will be slow but steady. 

Consequently our visual cognitive abilities will be supercharged.

Savvy marketers and business owners are adapting to this new world order now.

The key is to stop looking at your content through the keystrokes of a word processing program and to think about your brand in terms of its key messages and stories.

While your starting point is likely to remain at your keyboard for some time to come, the final communications piece you produce will evolve like a caterpillar into a butterfly – a far more beautiful and memorable creation.

Your key messages will be worked into visual communications mediums such as banners, captioned-photos and infographics. 

Words will be used sparingly, allowing graphics and icons do as much of the communication as possible. 

Stories, the ancient tradition of human knowledge sharing, will be migrated from words to audio and video.

As they already are for experts and thought leaders, stories will become among the most important assets to all businesses.

So where do you start?

In short, think more visually.

Start with the wordy pages of your website and social media places and begin adapting them to more screen-friendly formats like videos and podcasts.

This simple exercise will take you far less time than it took you to write the original piece in the first place and breathe new life into your old content.

This is cheap and easy to do and early adopters will be rewarded with a huge boost in their visibility online.

Start with the wordy pages of your website and social media places and begin adapting them to more screen-friendly formats like videos and podcasts.

This simple exercise will take you far less time than it took you to write the original piece in the first place and breathe new life into your old content.

This is cheap and easy to do and early adopters will be rewarded with a huge boost in their visibility online.

5 Actions to Future Proof your Business

  1. Invest in quality video, design and photography.
  2. Add a video to every key information page on your website.
  3. Ensure your website is dynamic and mobile responsive.
  4. Take the time to optimise your videos and images with search-terms.
  5. Syndicate your visual communication assets across all your social media places.

If you’d like to find out more about how to ride the wave of the paperless revolution, reach out to us via www.Moonshine.Agency

Do you agree with me on this?  Let me know your thoughts on the dawn of the visual age!

Blog by Mike Hill, Founder Moonshine Agency

Why Videos are Good for Business – Top 5 Reasons

Why Videos are Good for Business – Top 5 Reasons

Business videos get a lot of hype from the converted, but do they really live up to their reputation?

Is video the king of content?

To answer this question, we need to compare the online communications options we have: written word, still images (photography), graphic design (infographics), audio (podcasts) and moving pictures (video).  

You may be thinking, “What about websites, apps and social media?”  I’ve excluded these platforms as they are the hubs for communication content, not content itself.

From an entertainment perspective, we all know that moving pictures – film, television and video – are streets ahead of all other mediums in terms of their popularity.  But where the communications revolution is taking place today, is that businesses of all sizes are now accessing the power of moving pictures.  This area – traditionally dominated by Hollywood, the television and advertising industries – is now accessible to us all.

So, here are my Top 5 reasons why videos are good for business.

1.  Our brains are visual

Going right back to basics we need to consider how the brain is wired.  

From our very first breath, when we open our eyes as newborns, our brain interprets the world visually.

The ability to hear and speak, comes next – this capacity is written into our genetic makeup – but it takes several years to fully develop.

Then comes reading – this is a learned skill – it doesn’t come naturally.  In fact, the evidence shows us it is a very under-developed skill.  Just 100 words make up around 50% of everything we read. 

And that’s why it’s said ‘a picture is worth a thousands words’, because the brain is designed to ‘read’ images, not the written word.

2.  Stories are how we connect

Audio and visual images – both still and moving – trump the written word because of how we’re built.  

So the question is, “What is the most powerful way to harness sight and sound?”

History provides the answer – stories.

Humans have been using stories to connect with one another and make sense of the world for millennia.  Indigenous Australian cave paintings reflecting Dreamtime stories stretch back as far as 40,000 years.

When we think about business today, there is also a resonance – behind every great business is a great story.

3.  Structured stories are more memorable

The Greek philosopher Aristotle put forth the idea that “A whole is what has a beginning and middle and end”.  Shakespeare took this notion and ran with it, proving beyond any doubt that well-structured stories perform best for audiences.

His work provided the foundations of what we know know as the dramatic structure or dramatic arc – exposition, rising action, climax, falling action, and resolution.

In my film and video production work, I see the same fundamental principles inform whether a video succeeds in holding an audience’s attention, and fails in its absence.

Modern-day humans are visual animals with a highly sophisticated understanding of story, so failing to structure a story to meet their expectations is fraught – do so at your own peril!

4.  Videos are the most engaging way of telling stories

Life Asked Death, "Why do people love you and hate me?" Death replied, "because you are a beautiful lie and I'm a painful truth".

We’ve narrowed the field down to audio and visual communications as being the best way to tell stories.

I feel the case for video is based on pure arithmetic.  It simply engages one extra sense than audio alone, adding vision is the difference.

Because our brains are so highly tuned to capture and process visual information, this gives video the edge.

That visual processing power can be harnessed to deliver massive amounts of information in a much shorter time. Visuals also have the benefit of being more memorable.

So let’s put this theory to the test…

Is it easier to understand and interpret an instruction on how to use a function on your computer by listening to a podcast or watching a short instructional video?



 

For most of us, the answer is video – because we can see what’s happening as well as hearing what we need to do.  And we remember the key image that relates to that learning more than the narration that accompanies it.

We also see this reflected in consumer behaviour research – we’re collectively reading and listening less, and watching much, much more.

The opportunities afforded to businesses to take advantage of this trend are immense.  The quality and quantity of original video content created for YouTube (the world’s second largest search engine), Facebook (the world largest social media network) and video-on-demand (the future of television) attests to this.

5.  Great stories move audiences to action

However, there is a catch…

I believe there is a big difference between passive and active consumption of moving images.

If we plant ourselves on the couch and let the images wash over us without moving us at all, we haven’t changed.

This is the television culture we grew up with… but the world is changing.

In fact, when we think about television, the bits that are most effective at moving us to action are actually the ads – they say ‘buy this’, ‘do that’, ‘drink up’, ‘bet down’ – and many of us respond.

Now the Internet – with its increasingly popular video services made or curated by us, and social media connecting us all – changes the equation yet again. 

Passive consumption of content is no longer the norm – we want to click, tweet, post, multi-screen and engage with the content we’re presented with.  As audience members, we expect to be activated, and failure to do so often leads to us disengage.

All of us are now empowered to inform, entertain, advertise and move audiences to action.

And from a business perspective, the opportunity is to be be at the leading edge of this communications revolution.

To learn more about how Stories Shape Our World please sign-up to our monthly newsletter Activating Audiences or visit www.MoonshineAgency.com 

Mike Hill on location in Myanmar with Yau Weng Wai for Life Asked Death, a documentary film about developing palliative acre in asia for the Asia Pacific Hospice Network
Take Heart – Why we made this movie

Take Heart – Why we made this movie

Making films is a team sport and Take Heart is no exception.

The impetus for the project came from Dr Lyn Roberts AO while she was the leading the National Heart Foundation of Australia. 

Lyn was familiar with one of our previous productions LIFE Before Death and spoke to my partner Sue Collins and I about the need for a global advocacy project around Rheumatic Heart Disease.

My response was something along the lines of: “Whaaaaa? Robotic Heart Disease?? Whatchoo talkin about Lyn?”

Now, over 3 years down the track, Rheumatic Heart Disease, or RHD, is firmly implanted in my vocabulary.

And this is really why we’re making this project. We feel everybody in Australia and New Zealand needs to know what Rheumatic Heart Disease is.

Perhaps one reason why RHD is so little-known in this part of the world is because it’s so shameful.

To think that Australia and New Zealand, countries ranked 2nd and 7th on the United Nation’s Human Development Index, still have a disease like this is a national disgrace.

Let me explain why…

Rheumatic Heart Disease is completely preventable. Yet, tragically, Australia and New Zealand’s first people have amongst the highest rates of this disease in the world.

In the Take Heart feature film, one of the stars of the show, Dr Bo Remenyi, observes that “if we had a similar outbreak of measles or meningitis, or even Ebola around the world, that would make the headlines and the news, whilst this is not something that the general public is aware.”

Here’s why we all need to know about RHD…

Rheumatic Heart Disease starts as a common sore throat and possibly infected skin sores in children typically aged between 5 and 15.

If children with a sore throat (“Strep Throat”) or infected skin sores as well as a fever or sore joints are not promptly treated with a course of antibiotics, they’re at risk of developing rheumatic fever.

To cut a long and rather complicated story short, rheumatic fever is an autoimmune reaction to Strep in the child’s body that, in some children, can lead to serious heart damage.

When this damage persists and becomes permanent it’s called Rheumatic Heart Disease, which is a life-long condition that all-too-often leads to open heart surgery, permanent disability, stroke, heart failure and premature death.

So otherwise healthy kids, through no fault of their own, can get this disease because it hasn’t been diagnosed and treated appropriately.

And one important reason it hasn’t been dealt with appropriately is because understanding and awareness of this disease amongst at-risk communities and their health services is not as high as it should be.

The reality of this travesty came into sharp focus for us as filmmakers while we were capturing the stories of young people living with the disease in Australia and New Zealand.

Given that an estimated 2% of Indigenous Australians and New Zealanders living in the ‘top end’ have RHD, it should come as no surprise that virtually every Indigenous person you talk to about the disease personally knows someone whose life has been diminished by it.

But it did come as a surprise to me – a very unpleasant surprise that challenged the way I thought about myself as an Australian.

Two of the film’s stars, Carlisa and Liddywoo, have had 7 open-heart surgeries between them before their 15th birthdays. This means years of inactivity, months in hospital and interstate surgeries running a health system tab totaling millions of dollars. Worse still, Carlisa has lost 4 members of her immediate family to the disease, including her mother…

Madness.

Beyond our shores Rheumatic Heart Disease is described as a “disease of poverty”. While it was once widespread in all parts of Australia up to 70 years ago, it now exists almost exclusively in Indigenous communities.

What does that tell us about Australia?

Rheumatic Heart Disease is linked to overcrowding and poor housing conditions (Strep is highly contagious and passes between children rapidly who sleep in close quarters). This, combined with a lack of access to effective health and education services, is at the root of the problem.

As we investigated the situation through the lenses of our cameras, we were shocked at the level of disadvantage we found. The societal failing we witnessed was exacerbated by the genuine relationships we were forging with the film’s participants and their communities.

These are good people, good kids, playing their hand in life as best they can and being brutally struck down by a disease that is 100% preventable.

No longer.

This story needs to be told, and told in a way that makes a difference to the lives of Indigenous children in Australia, New Zealand and beyond.

We all need to know what Rheumatic Heart Disease is so that we can prioritize its eradication and condemn it to the history books once and for all.

And by doing this relatively small thing we will also go some way to closing the gap on Indigenous disadvantage.

These kids and their communities need our help to amplify their stories as broadly possible so that decision makers hear this message loud and clear:

No child should suffer from preventable RHD in our country.

Sign up to the Take Heart newsletter to stay tuned and take control today.

Heartfelt thanks to the participants, cast, crew and sponsors of this important project. “Vision is the art of seeing what is invisible to others.”

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